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The Best Bachelor's Degrees in Marketing in Texas

The Best Bachelor's Degrees in Marketing in Texas
Rank School Location
1 University of Houston Houston, TX
2 The University of Texas at Austin Austin, TX
3 Baylor University Waco, TX
4 Southern Methodist University Dallas, TX
5 Texas Tech University Lubbock, Texas
6 Texas Christian University Fort Worth, Texas
7 University of North Texas Denton, Texas
8 University of North Texas at Dallas Dallas, TX
9 University of Texas at San Antonio San Antonio, TX
10 Prairie View A&M University Prairie View, TX

This is a ranking of the 10 Best Bachelor's Degrees in Marketing in Texas, focusing on Bachelor of Business Administration degrees in Marketing in particular.

This ranking is designed for students to make informed college and degree decisions. We use data points from the National Center for Education Statistics and the influence of each school's faculty and alumni in publications to create our objective rankings.

Students who decide to pursue a business degree in Marketing understand how imperative it is to be able to compete through marketing in business.

Your role as a marketing leader is to go beyond "selling" and "advertising" and create comprehensive strategies that engage consumers on a deep level.

Courses expose students to a variety of practical skills such as communication, decision-making, and effective leadership. A variety of higher-level courses allows students to specialize their education around their field of interest.

Most business programs offer some form of experience training as well in the form of group projects, class presentation, internships, and guest speakers. Successful graduates may be able to apply for entry level Marketing positions, or pursue higher level education, such as Master's in Marketing degrees.

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For fast Marketing degrees that can be completed as quickly as two years, see our ranking of The Best Fast Marketing Degrees - Bachelor's Programs.

Related: The Best Colleges for Transferring to Universities in Texas

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The 10 Best Bachelor's Degrees in Marketing in Texas


University of Houston

Houston, TX

University of Houston

The Bachelor of Business Administration in Marketing degree at the University of Houston is ideal for students who have an interest in pursuing careers in sales, digital marketing, or retail management. Careers in marketing will allow students to develop a diverse set of skills and talents to help them accomplish their employment objectives.

Students who pursue this discipline will learn all aspects of core marketing functions including communications, market research, and marketing management.

By enrolling in the University of Houston's C.T. Bauer College of Business, students will have the opportunity to master the art of understanding buyer behavior, managing customer relationships using database technology, and developing digital marketing programs and strategies for goods and services.

For students interested in taking their marketing education a step further, the school offers a specialty track that leads towards a certificate in professional selling. Students on this track will be mentored on how to effectively sell goods and services, and most importantly, how to make themselves more marketable.

Other specialty track certificate requirements include Finance, Accounting, and Entrepreneurship.

Before immersing in the Bachelor of Business Administration classes, students must satisfy first and second-year course requirements, in addition to core requirements for Business Administration and Management.

Credit requirements: 120 credits

Required core courses:

  • First-Year Writing
  • Business Principles
  • Computer Applications
  • Financial Accounting
  • Finite Math
  • Financial Accounting
  • Managerial Accounting
  • Microeconomics
  • Macroeconomics
  • Business Statistics

Admissions and transfer credit information: Prospective students and transfer students should apply by paying an application fee and completing either the "Apply Texas Application" or "The Common Application". Select marketing as the intended major.

Traditional students must submit ACT or SAT test scores and a high school transcript. Transfer students must provide either academic records or an official transcript.


The University of Texas at Austin

Austin, TX

University of Texas at Austin

Students ready to join the fast-paced world of marketing should look no further than a Bachelor of Business Administration in Marketing degree from the University of Texas at Austin. Students will study the latest trends in marketing and participate in rigorous coursework to master scientific disciplines that have real-world applications.

The University of Texas at Austin offers a hands-on approach to learning, so students can expect to participate in internships and study abroad opportunities that take them all over the globe.

The marketing program at Austin McCombs School of Business is consistently ranked high by other listings. Students who complete this program will learn best practices in consumer relations, brand marketing and strategy, and the art of buying and selling in a digital world.

Credit requirements: 40 Flags

Required core courses:

  • Calculus
  • Economics
  • Marketing Information Systems
  • Accounting
  • Statistics

Admissions and transfer credit information: Prospective students can complete their admissions applications by visiting Applytexas.org and selecting the "University of Texas at Austin" option at the "Four-year University Info" link. Freshman applicants should submit the required application fee, an essay, complete the short answer prompts, and provide high school transcripts and test scores to be considered.

Transfer students must pay an application fee and submit two essays, college and high school transcripts, a resume, and a letter of recommendation to apply.


Baylor University

Waco, TX

Baylor University

The Bachelor of Business Administration in Marketing program at Baylor University is in a league of its own and offers students a comprehensive education in the field. The school gives participants the opportunity to choose from several program tracks including:

  • Sales Management
  • Advertising
  • Retail Management
  • Nonprofit Marketing
  • Brand Engagement and Promotion

Those who earn a degree from this program are prepared to pursue careers in Marketing Research, Product Management, Event Marketing, and more.

Most importantly, the Hankamer School of Business prepares students to operate on a global scale through its student exchange and study abroad programs. The university also offers a unique summer program where marketing students have the chance to attend the highly coveted European Business Seminar.

Credit requirements: 142 credit hours

Required core courses:

  • Accounting and Business Law
  • Business
  • Economics
  • Finance
  • Management Information Systems
  • Management
  • Marketing
  • Quantitative Business Analysis

Admissions and transfer credit information: To be admitted to the business school, students must first be accepted into Baylor University which requires the completion of an application and essay. Prospective students must also submit a high school transcript and test scores. Interested students can complete their application on the Baylor University website by selecting "Freshman" under the admission tab in the menu.

Transfer students may enter the university's business program as a "Pre-business" student. This requires a minimum GPA of 3.0 from the previous school. There is no application fee to apply.


Southern Methodist University

Dallas, TX

Southern Methodist University

The Cox School of Business knows that Marketing is more than just the exchange of goods between two parties. The Bachelor of Business Administration degree in Marketing program provides students a broad foundation of Marketing skills. This includes:

  • Pricing
  • Logistics
  • Designing and modifying offers
  • Sales Management
  • Gathering and analyzing market information

Students must complete four core courses in Marketing and may choose two of several Marketing electives. The goal is to achieve a thorough understanding of the customer and how purchasing decisions change over time.

Students have access to several educational resources including the Albert W. Niemi Center for Economic Growth and Leadership Development, the Caruth Institute for Entrepreneurship, and the Bridwell Institute for Economic Freedom.

Successful graduates of this program have achieved careers in:

  • Retail Management
  • Marketing Research
  • Sales
  • General Marketing Management
  • Advertising

Credit requirements: 120 credit minimum

Required core courses:

  • Marketing Research
  • Consumer Behavior
  • Marketing Management
  • Marketing Internship

Admissions and transfer credit information: Incoming freshman applicants must submit GPA, an essay, and standardized testing scores. Students may apply directly to the Cox School of Business.

Southern Methodist does accept transfer credit. Students must submit prior transcripts for evaluation.


Texas Tech University

Jerry S. Rawls College of Business

Lubbock, Texas

Texas Tech University

Texas Tech University's Bachelor of Business Administration in Marketing is available through the Jerry S. Rawls College of Business. Through the program students may concentrate in Sales and earn a certificate in Sales and Customer Relationship Management.

Students majoring in marketing secure the complex marketing skills needed to assume key roles in organizations and achieve success in business. They develop a number of skills in sales, promotions, and advertising that can be used across many industries.

Additionally, students will learn how consumer behavior impacts marketing decisions, how cultural factors shape ad campaigns, how data can be leveraged to create successful marketing campaigns and more.

For research opportunities, students have access to:

  • The Center for Entrepreneurial and Family Business
  • The Center for Sales and Customer Relationship Excellence
  • The Free Market Institute
  • The Institute for Leadership Research

Through participation in student organizations such as the Tech Marketing Association, students can enhance their leadership skills and engage in experiential learning. Students can also gain a global business perspective through the university's top-quality study abroad programs.

Credit requirements: 120 credits

Classes include the foundational building blocks for tomorrow's business leaders such as:

  • Consumer Behavior
  • Integrated Marketing Communications
  • Marketing Strategy
  • Marketing Research and Analysis
  • Personal Selling

Admissions and Transfer Credit Information: First-year students should complete the ApplyTexas or Common App application, submit their high school transcript and pay the application fee. Additionally, students have the option to submit their SAT/ACT test scores. To make their application more competitive, prospective students should also consider providing a written essay, resume and letters of recommendation.

Transfer students must provide official college transcripts from all institutions previously attended, along with an application fee.

Accreditation: The Jerry S. Rawls College of Business at Texas Tech University is accredited by the Association to Advance Collegiate Schools (AACSB).


Texas Christian University

Fort Worth, Texas

Texas Christian University

The Neeley School of Business offers an array of innovative coursework in the field of Marketing. Students in the Bachelor of Business Administration in Marketing program may customize their course work through 12 semester hours of electives. This allows students to concentrate in the areas of Marketing that align with their career goals.

The institution positions its marketing program to graduate with an understanding of how to identify the needs and wants of customers and craft messaging that engages audiences across a variety of platforms.

Professors keep the course work engaging with ad competitions, creative design thinking, and hands-on selling experience. The Department of Marketing encourages students to attend the annual Dyess Lecture in Marketing. This event brings in well-known Marketing experts who provide real-world experience.

Students who wish to continue on with further education should consider Texas Christian's Master's in Business Administration program that takes an even deeper dive into the subject. The MBA offers concentrations in Brand Communication Strategy, Marketing Analytics, and Consultative Selling.

Credit Requirements: 21 credit hours for the major

Required core courses:

  • Marketing Research
  • Customer Insights
  • Marketing Strategy

Admissions and transfer credit information: Texas Christian requires students to submit official high school transcripts, an essay, a counselor recommendation, and a teacher recommendation.

Standardized testing scores are optional. Students applying to the business school must additionally attend the Neeley School's First-Year Symposium and successfully complete a certification course in Microsoft. Students also need to satisfy at least 24 credit hours before admission is granted into the business school.


University of North Texas

Denton, Texas

University of North Texas

The G. Brint Ryan College of Business provides students with the Bachelor of Business Administration in Marketing program. The College College of Business provides students with a well-rounded education so that they are equipped to apply modern marketing principles to a variety of career paths.

The curriculum is one of the most innovative and dynamic programs available and is taught by educators with real-world knowledge and experience. Students here develop marketable skills in project management, teamwork, and analytical tool sets, and other areas that are highly sought after by employers.

Graduates of this program have achieves successful careers in:

  • Promotions
  • Business Development
  • Market Research
  • Market Coordination
  • Communications

Credit Requirements: 120 total credit hours

Required core courses:

  • Logistics and Supply Chain Management
  • Marketing Metrics
  • Marketing Research
  • Consumer Behavior
  • Strategic Brand Management

Admissions and transfer credit information: Prospective students must complete an admissions application and provide a copy of SAT or ACT test scores. Students who graduate at the top 10% of their high school will receive automatic admission into the university.

Transfer students are required to submit transcripts from all institutions previously attended.

While optional, admissions highly encourages students to provide supplemental documents with their application to showcase their academic readiness. This can include a resume, a highlight of extracurricular activities, notable achievements, volunteer experience, letters of recommendation, etc.


University of North Texas at Dallas

Dallas, TX

University of North Texas at Dallas

The Bachelor of Business Administration in Supply Chain and Marketing Management program prepares students to operate in an economy that is becoming more and more globalized by the day. Students who decide to enroll in this program develop marketable skills that can be applied to real-world situations. These skills include data analytics, effective communication, teamwork, database management.

The school also maintains a strong and supportive network of professionals who are eager to help students learn and grow. Because school's proximity to the International Inland Port of Dallas, students are able to participate in paid internship opportunities with companies that are always on the lookout for new talent.

Successful graduates of the program have achieved careers as:

  • Production analyst/manager
  • Transportation manager
  • Operations management
  • Inventory specialist
  • Distribution management
  • Materials analyst/manager

Credit Requirements: 120 credit hours, 36 hours for the major.

Required core courses:

  • Principles of Macroeconomics
  • Principles of Microeconomics
  • Business Computer Applications
  • Accounting Principles
  • Operations Management
  • Organizational Behavior

Admissions information: Freshman applicants must submit an official high school transcript and SAT scores. Additionally, students who do not meet the requirements for automatic admission must submit a personal statement or essay, at least one letter of recommendation, and records of extracurricular activities or community service.


University of Texas at San Antonio

San Antonio, TX

University of Texas at San Antonio

Students at the University of Texas, San Antonio may enroll in the Bachelor of Business Administration in Marketing through the Department of Marketing. Students have the option of specializing in Sport, Event and Tourism Management through the Marketing major. This concentration allows students to branch out into careers in travel, tourism, and destination marketing.

Students gain an overall understanding of the general theories and methods of Marketing. Courses review vital topics such as customer demand analysis and consumer behavior and decision making. Students develop crucial skills including entrepreneurship, leadership, and communication.

Faculty members bring real-world experience to the classroom. Some areas of research expertise include cross-cultural research, self-concept and persuasion, and marketing strategy.

Graduates from this program have achieved successful careers in:

  • Advertising
  • Personal Selling
  • International Marketing
  • Marketing Management
  • Marketing Research

Students interested in further education should explore the numerous graduate degrees available.

Credit requirements: 120 semester credit hours

Required core courses:

  • Principles of Accounting
  • Introductory Macroeconomics
  • Introductory Microeconomics
  • Principles of Business Finance
  • Legal, Social and Ethical Issues in Business
  • Principles of Marketing
  • Management Science and Operations Technology

Admissions and transfer credit information: Freshman applicants must submit previous transcripts and standardized test scores. Admissions encourages students to submit at least one essay.

Transfer students must also complete an enrollment application and provide transcripts from all previous institutions.


Prairie View A&M University

Department of Management and Marketing

Prairie View, TX

Prairie View A&M University

The Department of Management and Marketing aims to educate, research, and contribute to the field. Students are promised a high-quality education with a comprehensive overview of Marketing theories and ethical practices.

Bachelor of Business Administration in Marketing majors complete rigorous coursework that will teach them how to closely examine real-world problems and identify solutions based on an understanding of core business operations. Instructors guide students through various scenarios based on the everyday issues that come with operating in a global environment.

Several minors are available for students interested in expanding their knowledge even further and include business analytics, entrepreneurship, marketing supply chain management, and more.

Students who complete this program will be ready to come aboard any organization, big or small, and deliver results. Leaders in this field are prepared to take on management level roles and guide teams in creating a product or service that people will want to buy. After completing the undergraduate degree, students can expand their knowledge further as a part of the available graduate or professional programs available.

Credit Requirements: 123 credit hours

Required core courses:

  • Business Statistics
  • Macroeconomics
  • Communications
  • Marketing strategy and analysis
  • Marketing Research

Admissions information: Freshman applicants must submit an official high school transcript and SAT/ACT scores.

Admissions does accept transfer credits. Students must submit all prior academic transcripts and have a minimum of 15 transferable credits.

Ranking Methodology:

We selected and ranked these bachelor's of Business Administration degrees in Marketing in Texas based on each school's academic influence using the scoring system at AcademicInfluence.com. For more information about our ranking methodology see our college ranking methodology.

SchoolTuitionAcceptance RateGraduation Rate
01. University of Houston$9,00062%51%
02. University of Texas at Austin$11,00039%81%
03. Baylor University$46,00039%74%
04. Southern Methodist University$54,00051%79%
05. Texas Tech University$9,00071%60%
06. Texas Christian University$47,00041%77%
07. University of North Texas$11,00071%52%
08. University of Texas at Dallas$13,00069%67%
09. University of Texas at San Antonio$8,00079%35%
10. Prairie View A&M University$10,00074%31%