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Social Media Marketing Degree: The Best Online Programs

Social Media Marketing
Social Media Marketing Degree: The Best Online Programs
Rank School Location
1 University of Florida-Online Gainesville, Florida
2 Southern New Hampshire University Manchester, New Hampshire
3 Regent University Virginia Beach, Virginia
4 Johnson & Wales University-Providence Providence, Rhode Island
5 Purdue University Global Indianapolis, Indiana
6 Grand Canyon University Phoenix, Arizona
7 University of Denver Denver, Colorado
8 Georgetown University Washington, District of Columbia
9 Duke University Durham, North Carolina
10 Rutgers University-New Brunswick New Brunswick, New Jersey
11 University of California-Berkeley Berkeley, California
12 University of Miami Coral Gables, Florida

This is a ranking of the best Social Media Marketing degrees online in the U.S.

About This Ranking

This ranking is designed for online students to make the most informed decisions for finding the right Social Media Marketing degree. This ranking includes undergraduate and graduate social media marketing degrees online.

We use data from the National Center for Education Statistics, and data from academic influence in publications and citations to determine this ranking. See our ranking methodology for more information.

Social Media Marketing is a growing field as a result of the increasing digitization of marketing campaigns. Colleges and universities are increasingly offering online degrees in social media marketing. Social Media Marketing is also known as Digital Marketing. Marketing Managers is one of our Best Online Degrees To Get For Careers because of its high income potential and job growth rate.

Online Social Media Marketing degrees are offered as Bachelor’s and Master’s degrees at many colleges and universities.

Social Media has changed the way we interact, consume news, and has disrupted traditional markets of how we buy and sell items. A social media marketing degree may provide a competitive advantage within marketing fields. Social media marketing refers to social media managers using the organic growth of channels or paid advertisements in social media platforms.

What is a Social Media Marketing degree?

A social media marketing program will prepare students on how to become marketing specialists in social media strategies to gain growth and sell products or services. Social media strategy means learning strategic marketing planning and digital analysis as an applied science of marketing. These programs teach the production methods, strategic planning, and give students real world experience in formulating their digital strategy.

The Need for Social Media Marketers

Social Media Marketing

The organic reach (unpaid posts) of a given company’s content is assumed to reach approximately 5% of their followers, according to Hootsuite. Social media has become a “pay-to-play” domain for businesses. Hence the increasing need for Social Media Marketers.

The average social media user doesn’t see the unpaid posts of even companies that they follow, because there are so many paid advertisements taking up space that users see. Social media companies are for-profit, and aren’t incentivized to promote unpaid, organic content posts from businesses, governments, non-profits, and any other organization making organic posts.

Social Media Marketing is an important aspect of Marketing, and it’s continuing to grow. Social media itself is continuing to grow.

People spend more time, per user, on TikTok than on YouTube in the U.S. and U.K., according to social media user analysis at App Annie.

Social Media Marketers capitalize on the wide-ranging reach and influence of social media. Millions of people can be reached through social media outlets. Businesses of all kinds are increasingly focusing on having a strong social media presence. All of these factors add up to the need for savvy social media marketers. Thus there are many potential career opportunities.

What is Social Media Marketing?

Social Media Marketing is harnessing the immense power of social media for marketing purposes of organizations within businesses, governments, and non-profits. Social Media includes companies such as Twitter, Meta (formerly known as Facebook), Snapchat, MeWe, TikTok, YouTube, Discord, Parler, Substack, Reddit, Quora, WhatsApp and others are all in the game of social media, and capturing the attention of as many people as possible, for as long as possible.

Businesses are capitalizing on social media’s tremendous reach. A social media manager does marketing research, which includes consumer behavior, when formulating a social media marketing strategy. Market research analysts conduct market research to determine which social media platforms would best take their online advertising budget. One of the most effective marketing approaches is in gaining traffic to a business’s social media channels.


Featured Online Colleges

College Student

Social Media Marketing Degree: The Best Online Programs

1.

University of Florida-Online

Gainesville, Florida

University of Florida

The University of Florida offers an online Master of Arts in Mass Communication with a concentration in Social Media.

This 38 credit social media marketing degree can be completed in less than two years. This includes 12 weeks per semester and three semesters per school year. Thirty five credit hours are dedicated to coursework with a three credit capstone course at the end.

Students have the opportunity to take the Branding Using Social Media course which is co-offered by Hootsuite University.

Students can attend Hootsuite during this time for free to study the Hootsuite dashboard and its various features. Those who successfully complete this course will earn a Hootsuite certification.

2.

Southern New Hampshire University

Manchester, New Hampshire

Southern New Hampshire University

SNHU offers the Online Bachelor of Science in Marketing: Social Media Marketing, and the Online Bachelor of Science in Marketing: Digital Marketing degrees. Both consist of 120 credit hours.

SNHU accepts students on a rolling basis throughout the year. Students are exposed to a detailed social media marketing curriculum, which has been accredited by both NEASC and ACBSP.

All courses in the Online BS in Marketing: Social Media Marketing hold a special emphasis on social media channels and social media strategies.

Examples of courses include:

  • Social Media Marketing Strategy
  • Writing for New Media
  • Social Media Campaigns

Most students will take two courses per term, with each term lasting 10 weeks. The degree is available completely online, and self-paced for online students.

3.

Regent University

Virginia Beach, Virginia

Regent University

As a private Christian research institution for higher education, Regent University places a heavy emphasis on ethical practices and student integrity.

This includes the curriculum for the online Bachelor of Arts in Communication Studies: Internet and Social Media.

Available online or on-campus, students will be exposed to social media theory and practices of writing for the web and using social media platforms. The 120 total credits required for graduation include courses such as:

  • Public Speaking
  • Narrative Concept and Development
  • Introduction to Digital Art
  • Communicating in the 21st Century

This social media marketing degree teaches students digital marketing research, digital advertising, and social media strategies.

4.

Johnson & Wales University-Providence

Providence, Rhode Island

Johnson and Wales

Johnson and Wales University Online offers the Bachelor of Science in Digital Marketing and Social Media online degree.

Students learn SEO (search engine optimization), content marketing, and digital advertising, as well as how to analyze the data involved in effective social media marketing.

Selection of courses:

  • Search Engine Marketing
  • Data-Driven Marketing
  • Social Media Marketing
  • Marketing Analytics

Students in this online degree program learn digital marketing, social media strategies, and digital analysis to create an effective social media campaign.

Learn more about Marketing degrees and careers.

5.

Purdue University Global

Indianapolis, Indiana

Purdue University Global

Purdue University Global, a leader in online education, offers the online Bachelor of Science in Business Administration – Digital and Social Media Management degree.

This social media marketing degree program teaches the aspects of Social Media Marketing within a business administration and management framework. This includes B2B (business-to-business), and business-to-consumer (B2C) instruction in social media management.

Students learn how to curate the social media sites of companies. This includes learning public relations, promotion, and digital marketing techniques. Students learn how to analyze the effectiveness of any given social media campaign.

This includes learning how to answer questions such as “Is this ad spend creating value?”, and “What’s the return on investment?”

Students will also learn how to create and maintain a particular brand. This program teaches students effective marketing strategies, and maximizing profits for businesses.

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6.

Grand Canyon University

College of Arts and Media

Phoenix, Arizona

Grand Canyon University

Grand Canyon University is a private, Christian university, and one of the largest online universities in the nation. GCU offers online bachelor’s, master’s, and doctorate degrees and certificates.

Students interested in learning more about Social Media opportunities may take the Bachelor of Arts in Social Media at GCU. This online and on-campus bachelor’s program teaches students how to be a social media specialist.

This includes creating and managing social media content and digital platforms. A social media specialist creates content for businesses and other organizations who want their social media accounts managed, or for themselves. This includes email campaigns.

Credits required: 120 credit hours

Selection of classes:

  • Social media reputation management
  • Photography and video for social media
  • Social media data analytics
  • Advertising copywriting
  • Multi-Media Journalism in the 21st Century

On campus students may take advantage of the learning laboratory and Canyon Ventures. These students can work with local companies to create content and manage their social media presence and online communities.

Online students have access to the online library, and the class schedules are flexible.

7.

University of Denver

University College

Denver, Colorado

University of Denver

The Online Master of Arts in Communication Management: Marketing Communication degree at Denver University is offered through University College.

No GMAT or GRE scores are required for admission, and there is no application fee. During the 12 courses, or 48 credits, required for the program students will be exposed to the theories and practices of navigating communication, digital and social media marketing campaigns, data analysis, analyzing consumer behavior, conducing market research, and much more.

This program is available both on-campus and fully online, with academic terms running for 10 weeks. A shorter six course, or 24 credit, certificate length program is also offered with a more cursory study of the relevant information.

8.

Georgetown University

Washington, District of Columbia

Georgetown University

No application is required to attend the Certificate program in Social Media Management offered at Georgetown University.

Students must have the equivalent of a bachelor’s degree prior to enrollment. The program is convenient for the working professional with online or on-campus options and open enrollment year round.

Once enrolled, students will be required to complete seven courses, or 4.8 Continuing Education Units, within a two year period for certification. Currently those seven courses are as follows:

  • Social Media Strategies and Tactics
  • Using Social Media Tools Effectively
  • Writing for Social Media
  • Strategic Communication Planning
  • Measuring and Calculating Return on Investment for Social Media
  • Policies and Procedures to Manage Risk
  • Capstone Course in Social Media
9.

Duke University

Durham, North Carolina

Duke University

The non-credit Digital Media and Marketing Certificate offered at Duke University is an online, self-paced program.

Though it is self-paced, students must complete all required material in a 12 month time frame. There are nine available modules including:

  • Digital Marketing Certified Associate
  • Search Engine Optimization Practitioner
  • Content Marketing
  • Social Media Practitioner
  • Mobile Marketing Practitioner
  • Pay Per Click Practitioner
  • Conversion Optimization Practitioner
  • Web Analytics Practitioner
  • Email Marketing

Upon completion of the certificate program students may pursue two additional certifications, OMCA or OMCP. Students who finish the requirements will also be granted an additional 12 months of access to any new or updated material.

10.

Rutgers University-New Brunswick

New Brunswick, New Jersey

Rutgers University

Rutgers Business School is offering a ten-module Certificate in Social Media Marketing, which is also a Mini-MBA.

No GMAT or GRE scores are required to enroll. This completely online program is self-paced with each module consisting of educational videos with follow up exercises and quizzes.

Each course, or module, takes approximately 35 to 40 hours to complete, with all course material being available for up to 12 weeks. Topics of the modules include:

  • Content Development
  • Leveraging Listening Channels
  • Strategy Construction and Implementation
  • Crises and Landmines

Students will have to complete a final exam and a final project at the end of the program.

11.

University of California-Berkeley

Berkeley, California

University of California Berkeley

The Certificate Program in Marketing offered at Berkeley is available both online and in the classroom.

There are no prerequisites to enroll, however a bachelor’s degree is recommended. The program consists of four required courses and two electives. The four required courses provide a general overview of marketing research and current social trends. These courses are:

  • Introduction to Marketing
  • Marketing Research: Concepts and Techniques
  • Social Media Marketing Strategies
  • Marketing Strategy

The online instructors for these courses are the same Haas School of Business professors who teach in the classrooms. Students have up to five years to complete all the required work which totals an approximate 180 hours of instruction.

12.

University of Miami

Coral Gables, Florida

University of Miami

There are two Social Media degrees offered at the University of Miami. First is the Social Media Professional Certificate.

This can be a stand alone program, or can be used as a prerequisite to other programs. There are two required courses:

  • Understanding Social Media
  • Planning and Implementing Digital Media Campaigns

The second degree offered is the Social Media Strategist Certificate which also requires only two courses:

  • What is Social Media and Why it Matters
  • Guiding Principles for Social Media Marketing

Both programs offer self-paced, flexible online education with a wide range of material covered in just two courses. Those topics include:

  • Social Media Legal and Ethics
  • Identifying Your Target Audience
  • Identifying and Building Your Tribe
  • Content Creation and Calendaring
  • Creating Brand Evangelists
  • Monitoring to Manage Reputation

Career Information

According to the Bureau of Labor Statistics the 2020 median pay for Advertising, Promotions, and Marketing Managers was $141,490 per year, with a 10 percent (10%) expected growth rate, adding 31,800 new positions by the year 2030. A bachelor’s degree is often sufficient for employers, along with a team spirit and a constant willingness to update to new ideas and the latest social media.

Ranking Methodology:

As always at Successful Student, this ranking was made for students. Successful Student has developed this ranking according to criteria developed by SuccessfulStudent.org. Ranking factors were academic reputation, type of degree (Bachelor’s Master’s, Certificate) and variety of coursework.

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Frequently Asked Questions

What degree do you need for social media marketing?

The most relevant degrees to become a social media marketer is to get at least a bachelor’s degree in Marketing with an emphasis or specialization in Social Media Marketing. These degrees are available on-campus and online at colleges and universities across the United States. There are also master’s degrees in Communication that focus on Social Media marketing and messaging, which would set graduates apart in terms of credentials against the competition in the job market.

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What should I major in for social media?

Working as a social media manager or marketer usually involves getting at least a bachelor’s degree in Marketing, Communication, or Public Relations. There are bachelor’s in Marketing degrees that have specializations in Social Media Marketing in particular. Some Communication degrees also include focusing on Social Media messaging, marketing, and analysis within their programs.

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