The Best Online Marketing Degrees

An online marketing degree prepares students for a variety of rewarding marketing careers. Businesses in practically every industry need skilled marketing professionals to increase brand awareness and sales. Companies need skilled marketers to develop campaigns to reach audiences across an array of platforms. Online marketing programs provide students important knowledge and skills.

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Many companies and organizations seek multifaceted marketers who can combine marketing strategy with advanced technology. Effective marketers know how to leverage technology to motivate and engage consumers.

Marketing professionals determine markets and approximate the needs for products or services, develop pricing and sales strategies, and monitor trends. They create, oversee, and evaluate marketing plans and work with staff members in product development, sales, and public relations, departments.

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The Best Online Marketing Degree Programs

1Penn State World Campus (University Park, PA)Penn State World Campus (University Park, PA)

Online Bachelor of Science in marketing degree

Penn State World Campus offers over 150 certificate, undergraduate, and graduate level programs to students throughout the world.

Penn State World Campus, in partnership with Penn State Harrisburg, offers an online Bachelor of Science in marketing program.

Credit requirements: 120 credit hours

Selected core online marketing courses:

  • Marketing Strategy
  • Principles of Marketing
  • Basic Management concepts
  • Marketing Research
  • Business Strategy
  • Consumer Behavior
  • International Business and Society
  • Corporation Finance
  • Supply Chain Management

Online instruction style: Asynchronous

Learning enrollment options: Part-time and full-time

Degree time to completion: Typically, four years, longer for part-time students

Start dates: fall, spring, and summer

Admissions and transfer credit information: Students interested in applying to the online Bachelor’s in marketing program must have a high school diploma or a GED equivalent. Students must complete eight prerequisite classes to take the marketing major.

Transfer courses must have a grade of C or higher, be equivalent to a course at Penn State University, and be relevant to the student’s degree.

Students must take a minimum of 36 of the last 60 credits of the degree through Penn State University.

Accreditation: The online Bachelor’s in marketing program has accreditation from the Association to Advance Collegiate Schools of Business (AACSB). Penn State World Campus received accreditation from The Middle States Commission on Higher Education (MSCHE).

2Arizona State University – W.P. Carey School of Business – Department of Marketing – ASU Online (Tempe, AZ)Arizona State University

Online Bachelor of Science in marketing degree

The Department of Marketing provides undergraduate and graduate degrees. A lot of the Department’s research involves corporate partners. The Department provides practical skills in marketing strategy, market analysis, decision-making, and communication. The Department includes the Center for Services Leadership.

The online Bachelor of Science in marketing degree program covers a variety of career-relevant topics including:

  • The role of marketing in organizations and society
  • Controlling resources to achieve marketing objectives
  • Growth and the survival of firms in competitive markets
  • Pricing, advertising, and promotion management
  • Personal selling and sales management
  • The distinctive nature of marketing activities in consumer product
  • The global economy

Graduates of the online marketing degree program can seek positions in retail management, sales management, business development, market research, and more.

Credit requirements: 120 credit hours

Selected core online marketing courses:

  • Competitive Marketing Strategy
  • Applied Marketing Management and Leadership
  • Services Marketing Strategy
  • Business-to-Business Marketing Strategy
  • Marketing Research
  • Consumer Behavior

Students in the online Bachelor of marketing degree program must complete a capstone.

Start dates: Six start dates throughout the year

Admissions and transfer credit information: Incoming freshman must meet one of the following:

  • Minimum GPA of 3.0
  • In the top 25 percent of high school graduating class
  • ACT score of 22 to 24 or SAT score of 1040 to 1110

Transfer students must have 12 or more acceptable credits from an accredited university or college. The school considers students with less than 12 credits as freshman. Transfer students must meet one of the following criteria:

  • Graduated high school
  • Earned a GED
  • Completed an Associate’s degree
  • Working on completing an Associate’s degree

Transfer students entering the B.S. in marketing degree program must have:

  • SAT Reasoning score of 1230
  • ACT composite score of 25
  • An overall, unweighted high school GPA of 3.6
  • Graduated in the top eight percent of the high school class

Accreditation: The Association to Advance Collegiate Schools of Business (AACSB) provides the W.P Carey School of Business with accreditation. The Higher Learning Commission (HLC) provides Arizona State University with accreditation.

3University of Alabama at Birmingham – Collat School of Business – Department of Marketing, Industrial Distribution, and Economics (Birmingham, AL)University of Alabama, Birmingham

Bachelor of Science in marketing online degree

The Collat School of Business provides an array of undergraduate and graduate degrees. The school emphasizes leadership, entrepreneurship and innovation. The School’s location allows the faculty to incorporate the practical experiences of the State’s leading companies into the programs the School provides.

The online Bachelor of Science in marketing degree provides skills such as entrepreneurial thinking, marketing communications, e-commerce, and sales techniques. The program emphasizes leadership, innovation, and entrepreneurship throughout the degree.

Credit requirements: 120 credit hours

Selected core online marketing courses:

  • Social Media in Marketing
  • Marketing Research
  • Entrepreneurship and Marketing Planning
  • Retail Marketing
  • Industrial Distribution Management
  • Professional Selling
  • Integrated Marketing Communications
  • International Marketing

Students must complete a capstone project.

Learning enrollment options: Part-time and full-time

Start dates: One start date each fall, spring, and summer

Admissions and transfer credit information: Freshman applicants must complete the online application, submit official high school transcripts, and submit official SAT or ACT scores. The University considers the overall application including GPA and strength of curriculum.

Transfer students must have a minimum of 24 hours of transferable course work with a GPA of 2.0 or higher and good academic standing with the previous institutions attended.

Accreditation: The Association to Advance Collegiate Schools of Business (AACSB) provides the Collat School of Business with accreditation. The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) provides the University of Alabama at Birmingham with accreditation.

4Colorado State University-Global Campus – School of Management and Innovation (Greenwood Village, CO)Colorado State University Global Campus

Online Bachelor of Science in marketing degree

Colorado State University’s School of Management and Innovation offers career-focused programs to undergraduate and graduate students.

The Bachelor of Science in marketing online degree provides fundamental skills and knowledge such as customer communication, business relations, decision-making techniques, digital/social media, global marketing, product strategy, marketing research, and much more. Students practice applying theoretical knowledge and classroom concepts to real-world scenarios.

Credit requirements: 120 credit hours

Selection of core online marketing classes:

  • Introduction to Marketing
  • Strategic Marketing
  • Market Research
  • Digital Marketing
  • International and Multi-Cultural Marketing
  • Product and Brand Management
  • Applying Leadership Principles
  • Consumer Behavior
  • Promotion and Public Relations

Students in the online marketing degree program must complete a marketing practicum and a capstone.

Online instruction style: Asynchronous

Learning enrollment options: Part-time, full-time, accelerated

Start dates: Monthly term starts

Admissions and transfer credit information: Applicants to the B.S. in marketing must meet one of the following criteria:

  • GPA of 2.3 or higher
  • 12 or more transferable credits

Undergraduate students may transfer up to 90 credits towards graduation. The school accepts the following alternative credit options:

  • Information Technology Certificates
  • Military Training and Service Experience
  • Credit by Exam

Accreditation: The Higher Learning Commission provides Colorado State University-Global Campus with accreditation.

5Indiana State University – Scott College of Business (Terre Haute, IN)Indiana State University

Online marketing degree (B.S.)

The Scott College of Business offers a variety of business major programs. The College also provides graduate, professional, and certificate programs. The College provides an experiential learning environment. Faculty members integrate technology, create networking opportunities, and provide a global perspective.

The online Bachelor in marketing program provides a solid foundation in relevant topics to the field. Core courses provide critical thinking skills, leadership abilities, and effective interpersonal and communication skills.

Students can take electives such as retail management, business-to-business marketing, and non-profit and services marketing.

Graduates of the online marketing degree program can seek positions in digital marketing, advertising, market research, retail management, brand management, business marketing, and more.

Credit requirements: 124 credit hours

Selection of core online marketing courses:

  • Principles of Marketing
  • Marketing Management
  • Marketing Research
  • Buyer Behavior
  • Management and Organizational Behavior
  • Introduction to Management Information Systems
  • Introduction to Operations Management
  • Legal Environment and Business

Students in the online Bachelor’s in marketing degree program must complete a capstone.

Learning enrollment options: Full-time and part-time

Degree time to completion: Four years for full-time students, less with transfer credits

Admissions and transfer credit information: Freshman must complete the Indiana Core 40 high school curriculum or equivalent before applying. The school expects students to have a minimum 2.5 GPA.

Transfer students must have a minimum GPA of 2.0 and be in good standing with the prior institution they attended. Transferable credit hours must have a grade of C or higher. The school accepts up to 90 hours of transfer credit.

Accreditation: The Association to Advance Collegiate Schools of Business (AACSB) provides the Scott College of Business with accreditation. The Higher Learning Commission (HLC) provides Indiana State University with accreditation.

6Indiana Wesleyan University – DeVoe School of Business (Marion, IN)Indiana Wesleyan University

Online marketing degree (B.S.)

The DeVoe School of Business undergraduate and graduate programs emphasize transforming the global market, maintaining a Christ-centered community of professionals, and preparing students for careers in leadership and service.

The online Bachelor in marketing degree curriculum encourages ethical solutions to contemporary issues within a Biblical framework. The program includes areas of concentration such as:

  • Marketing Analytics
  • Social Media
  • Service and Non-Profit Marketing
  • Digital branding, Advertising, and Promotions

Students learn to use a global marketing perspective, apply business analysis and problem-solving skills to relevant marketing concerns, incorporate technology to marketing strategies, and much more.

Credit requirements: 120 credit hours

Selected core marketing online courses:

  • Foundations of Marketing
  • Information Technology for Marketers
  • Statistics for Marketers
  • Accounting and Financial Concepts of Business
  • Leadership Perspectives
  • Management Perspectives
  • Economics Principles for Managers
  • Ethical and Legal Business Concepts

Learning enrollment options: One to two courses at a time. The University designed the courses for students to take them in sequence.

Degree time to completion: Students can complete core courses in 12 months

Start dates: Three start dates for online students

Admissions and transfer credit information: Applicants must show proof of high school graduation or the GED equivalent. Students must complete 60 credit hours to gain eligibility to start the bachelor core program.

Students accepted to the program may complete a Prior Learning Assessment, which may count towards general education as it applies to the degree.

Students can gain up to 40 credit hours through the Prior Learning Assessment.

Accreditation: The Higher Learning Commission (HLC) provides Indiana Wesleyan University with accreditation.

7University of Minnesota, Crookston – Business Department (Crookston, MN)University of Minnesota Crookston

Online marketing degree (B.S.)

The Business Department provides a variety of degree programs and certificates. The Department provides students exposure to the business perspectives of the local community, the wider region, the nation, and the world.

Students enrolled in the Bachelor in marketing online degree program gain all the advantages of the Business Department, in addition to hands-on, experiential learning projects.

Internships and applied coursework have students working with new technology and its application to marketing techniques and making informed decisions using statistical data packages and business analytics.

Credit requirements: 120 credit hours

Selection of core online marketing classes:

  • Principles of Marketing
  • International Marketing
  • Marketing Strategies
  • Internet Marketing
  • Integrated Marketing Communication
  • Marketing Research
  • Brand Management
  • Business Ethics
  • Principles of Management
  • Consumer Behavior
  • Change, Creativity, and Innovation Management

Students in the online Bachelor of marketing program must complete an internship.

Online instruction style: Asynchronous

Start dates: fall and spring admission

Admissions and transfer credit information: Incoming Freshman must submit official high school transcripts and standardized ACT/SAT scores. The admissions committee looks for a minimum GPA of 2.0, participation in extracurricular activities, a pattern of academic achievement, and considers the strength of the student’s high school curriculum.

The University accepts transfer credit. Students must submit prior official transcripts for evaluation.

Accreditation: The Higher Learning Commission (HLC) provides the University of Minnesota, Crookston with accreditation.

8Regent University – College of Arts and Sciences (Virginia Beach, VA)Regent University

Online marketing degree (B.S.)

The College of Arts and Sciences provides students with a solid liberal arts foundation from a biblically centered curriculum that transcends denominations. The College provides a variety of graduate and undergraduate programs.

The Bachelor in marketing online degree covers subjects such as consumer behavior, market research, advertising and promotions, and social media marketing.

Throughout the curriculum students gain knowledge of media and selling strategies, learn to think creatively, develop effective communication skills as they relate to campaigns, learn to make marketing decisions based on collected data, and study factors that influence consumer choice.

Credit requirements: 120 credit hours

Selected core marketing online classes:

  • Advertising and Promotion
  • Marketing Research
  • Social Media Marketing
  • Consumer Behavior
  • Retail Management
  • Sales Management
  • E-Commerce
  • Public Relations

Online instruction style: The majority of classes are asynchronous

Start dates: Every eight weeks

Admissions and transfer credit information: Candidates for the online marketing Bachelor’s degree program should submit the online application along with unofficial high school transcripts, or the GED equivalent.

The University accepts up to 90 transfer credit hours. Students with a prior Associate’s level degree do not have to acquire general education credits. The University accepts Military experience and Advanced Placement test scores as credit.

Accreditation: The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) provides Regent University with accreditation.

9Fisher College – Division of Accelerated and Professional Studies – Fisher Online (Boston, MA)Fisher College

Online marketing degree (B.S.)

The Division of Accelerated and Professional Studies offers a personalized educational experience, flexible scheduling, and extensive course offerings. The professors provide a real-world education that corresponds to the career goals of the students. The Division offers undergraduate and graduate programs in addition to several certificates.

The online Bachelor in marketing degree covers subjects such as marketing research and analysis, consumer behavior, brand management, marketing strategy, integrated marketing communications, and social media and digital marketing. Classes combine theory, case studies, and hands-on practice.

The faculty members have extensive backgrounds in both corporate experience and marketing education and bring theoretical and practical knowledge to the classroom.

Credit requirements: 120 credit hours

Selected core online marketing courses:

  • Principles of Marketing
  • Marketing Management
  • Marketing Research and Analysis
  • Integrated Marketing Communications
  • E-Marketing
  • Sports Marketing, Media, and Public Relations
  • Brand Strategy
  • Consumer Behavior
  • Social Media and Digital Strategies

Students in the online marketing degree program must also complete an internship and a senior project.

Learning Enrollment Options: Full-time or part-time; students must complete all individual course requirements within eight weeks.

Start dates: fall and spring start dates with students accepted on a rolling basis

Admissions and transfer credit information: Applicants must submit official high school transcripts or GED equivalent along with official SAT or ACT scores.

The College accepts transfer credit.

Accreditation: The New England Association of Schools and Colleges (NEASC) provides Fisher College with accreditation.

10Regis University – College of Business and Economics (Denver, CO)Regis University

Bachelor of Science in marketing online degree

Built on the tradition of the Jesuits, the College of Business at Regis University cultivates ethical leaders who value integrity. The experiential-learning based classes improve student’s skills of leadership, innovation, critical thinking, and effective communication. The College provides a variety of graduate and undergraduate programs.

The Bachelor in marketing online degree program provides students a comprehensive education in marketing strategy, advertising, market research, pricing, promotion, brand management, public relations, and more.

Overall, the curriculum has a strong emphasis on integrated marketing and a strategic managerial approach. The program covers marketing factors such as culture, social groups, political concerns, and economic influences.

Students in the online marketing degree program learn to evaluate current marketing trends, address contemporary issues with new techniques and applied practice, and demonstrate a thorough understanding of subjects including consumer behavior, advertising and promotion, and e-marketing.

Credit requirements: 128 credit hours

Selection of core online marketing classes:

  • Marketing Communications
  • Market Research
  • Influencing Buyer Behavior
  • Sales
  • Business Finance
  • Business Law I
  • Value-Chain Management
  • Ethical Decision Making in Business

Students in the online Bachelor of marketing degree program must complete a capstone project.

Start dates: fall, spring, and summer start dates

Admissions and transfer credit information: Minimally, applicants seeking admission must submit prior official transcripts and complete a short personal essay.

Students can transfer prior professional licenses/certifications, significant work experience, military credit, and other college credit. Regis University considers credit from other colleges or universities regardless of how long ago a student completed the credit. The University accepts up to 90 transfer credit hours.

Accreditation: The Higher Learning Commission (HLC) provides Regis University with accreditation.

11Minot State University – College of Business – Department of Business Administration – MSU Online (Minot, ND)Minot State University

Online marketing degree (B.S.)

The College of Business provides graduate and undergraduate business programs built on years of tradition. The College covers various fields of study via several departments, including the Department of Business Administration. The College offers online programs.

The College of Business offers and array of internship and scholarship opportunities, professional development services, international partnership and study abroad opportunities.

Via the MSU Online platform, the Department of Business Administration provides a Bachelor in marketing online degree. The program covers subjects such as marketing strategy and applied research, international marketing, consumer behavior, logistics, and more.

Credit requirements: 120 credit hours

Selected core marketing online courses:

  • Marketing
  • Marketing Strategy
  • Integrated Marketing Communications
  • International Marketing
  • Applied Business Research
  • Consumer Behavior
  • International Business
  • Fundamentals of Business
  • Logistics and Channel Management

Learning enrollment options: Students can take the online marketing degree program full-time or part-time

Admissions and transfer credit information: The online application requires students to submit official high school transcripts and SAT or ACT test results. Students should have a minimum GPA of 2.0, ACT composite of 17, and/or SAT total of at least 900.

Minot State University considers students with 24 units of transferable credit or more as transfer students; individuals with less must follow the freshman guidelines. Applicants must submit official transcripts showing a cumulative GPA of 2.0 or higher.

Accreditation: The Higher Learning Commission (HLC) provides Minot State University with accreditation. The International Accreditation Council for Business Education (IACBE) provides the business programs at Minot State with accreditation.

12Northwest Missouri State University – Melvin D. and Valorie G. Booth School of Business (Maryville, MO)Northwest Missouri State University

Online marketing degree (B.S.)

The Melvin D. and Valorie G. Booth School of Business provides career-oriented degree programs in business management, international business, accounting, economics, finance, and marketing. Students have access to an array of online program options, student organizations, internship options, and professional development services.

The online Bachelor of Science in marketing program covers subjects such as marketing in international business settings, marketing management, product management, sales management, and performing and implementing market research.

Students in the program can complete directed projects, study abroad opportunities, and internships to gain hands-on experience.
Credit requirements: 124 credit hours

Selected required online marketing courses:

  • Principles of Marketing
  • Marketing Management
  • Marketing Research
  • Sales and Sales Management
  • Consumer Behavior
  • Business Law I
  • Fundamentals of Business Finance
  • International Business
  • Principles of Management
  • Operations Management

Start dates: Three start dates annually

Admissions and transfer credit information: In addition to official transcripts, the school also considers GPA, class-rank, and SAT or ACT scores.

Northwest Missouri State University considers students with 24 hours of transferable credit or more as transfer students. The school considers students with less than 24 hours as freshman. Students must submit transcripts showing a GPA of at least 2.0. The school accepts credits, however students must complete a minimum of 30 credits at Northwest Missouri State University.

Accreditation: The Higher Learning Commission (HLC) provides Northwest Missouri State University with accreditation.

13California Baptist University – Robert K. Jabs School of Business – Division of Online and Professional Studies (Riverside, CA)California Baptist University

Online B.S. in marketing degree

The Robert K. Jabs School of Business at California Baptist University maintains Judeo-Christian values and ethics throughout the undergraduate and graduate programs. The curricula of the business degree’s blends traditional theory with contemporary thought while encouraging a global mindset and enhancing entrepreneurial skills. The School provides an array of undergraduate and graduate program options.

Through the Division of Online and Professional Studies, the Jabs School of Business provides an online Bachelor of Science in marketing degree program. The program provides a blend of theoretical and practical knowledge and skills. The program covers important concepts such as performing and applying market research, marketing management, analyzing consumer behavior, and integrated marketing communications.

The online Marketing degree prepares students for careers in diverse areas of marketing, such as marketing research, brand management, business marketing, and nonprofit marketing.

Credit requirements: 124 credit hours

Selection of core online marketing classes:

  • Principles of Marketing
  • Marketing Management
  • Marketing Research
  • Integrated Marketing Communications
  • Consumer Behavior
  • Business Finance
  • Business Statistics
  • Business Law
  • International Business
  • Management with Biblical Foundation
  • Realigning and Merchandising

Online instruction style: Asynchronous

Learning enrollment options: Accelerated online classes, starting every eight weeks

Degree time to completion: 16 months on average

Admissions and transfer credit information: Students applying to the online B.S. in marketing degree program should have a high school diploma or GED equivalent and a minimum GPA of 2.0.

Transfer students must have a minimum of 24 transferable credits. Applicants must submit all official transcripts.

Accreditation: The WASC Senior College and University Commission (WSCUC) provides the California Baptist University with accreditation.

14University of Maryland University College – The Undergraduate School (Marlboro, MD)University of Maryland University College

Online marketing degree (B.S.)

University of Maryland’s Undergraduate School helps students focus on their professional values and career goals through over 30 degree programs. The School provides flexible schedules for the busy adult learner. Coursework and team projects provide students hands-on experience and networking opportunities.

The online Bachelor of Science in marketing degree program prepares students for a wide array of career opportunities. Classes cover fundamental topics of marketing such as research and analysis, product development and differentiation, channel and value-chain management, integrated marketing communications, consumer behavior, global marketing, and online marketing.

Students in the Bachelor of Marketing online degree program learn to conduct effective research and data analysis, employ scenario planning in marketing challenges, and lead with professional integrity, among many other skills.

Credit requirements: 120 credit hours

Selection of core marketing online courses:

  • Marketing Principles
  • Marketing Research
  • Integrated Marketing Communications
  • Digital Marketing
  • Global Marketing
  • Introduction to Business and Management
  • Managing Customer Relationships
  • Business Ethics
  • Consumer Behavior

Online instruction style: Asynchronous

Learning enrollment options: Flexible scheduling, full-time and part-time enrollment

Start dates: Multiple online session start dates each spring, summer, and fall. The school enrolls students on a rolling basis.

Admissions and transfer credit information: All students with a previous high school diploma, GED, or college degree from an accredited U.S. school qualify for admissions to the University of Maryland Undergraduate School. The School does not require standardized test scores.

The School accepts up to 90 transfer credits. Students with a minimum of 24 transferable credits are not required to submit high school transcripts or GED scores. Applicants must submit prior official college transcripts. The School counts professional and military experience towards course credit.

Accreditation: The Middle States Commission on Higher Education (MSCHE) provides the University of Maryland University College with accreditation.

15Huntington University (Huntington, IN)Huntington University

Online Bachelor of Science in marketing accelerated program

Huntington University provides students a solid liberal arts education with a spiritual atmosphere formed by the Church of the United Brethren in Christ tradition. The University provides a variety of undergraduate and graduate programs.

HU’s Bachelor of Science in Marketing degree emphasizes strategic coursework in digital media, social media, public relations, and more. Student’s study consumer insights and market research to better understand how consumers and brands interact. Coursework equips students with business essentials and real-world marketing strategies to meet the demand for creative branding and a digital culture.

Students complete the degree with a comprehensive capstone course, addressing a real-world, current marketing concern.

Credit requirements: 128 credit hours

Selection of core online marketing classes:

  • Intro to Marketing
  • Market Research
  • Advertising and Salesmanship
  • Public Relations Including Social Media
  • Group and Organizational Behavior
  • Managerial Finance
  • Consumer Behavior
  • Business Law Statistics for Managers
  • Statistics for Managers
  • Ethics in Business
  • Principles of Economics

Online instruction style: Asynchronous

Learning enrollment options: Flexible scheduling with full-time and part-time enrollment

Admissions and transfer credit information: Individuals interested in applying to the online Marketing degree must complete the online application. Applicants must submit all prior official transcripts.

Accreditation: The Higher Learning Commission (HLC) provides Huntington University with accreditation.

16Concordia University, St. Paul – College of Business and Technology (St. Paul, MN)Concordia University

Online Bachelor of Arts in marketing degree

Building on the Lutheran foundation of the university, the College of Business and Technology integrates Christian principles and values into all of its programs. The College provides an array of undergraduate and graduate programs options in diverse business fields. The College provide online options, internships, and professional development services.

The Bachelor of Arts in marketing online degree combines current marketing theories with practical experience and skills. The program provides applicable skills such as data analysis, formulating marketing efforts, effective communication, and leadership abilities. The program covers important components of marketing professions, including promotional strategy, research and analytics, innovation, and new media.

Credit requirements: 120 credit hours

Selection of core online marketing courses:

  • Marketing Information and Analysis
  • Marketing in the Global Environment
  • New Media Literacy and Social Media
  • Innovation and Systems Thinking
  • Analytics and Technology
  • Business Strategy Plan
  • Human Resource Management and Employment Law
  • Applied Accounting and Finance
  • Principles of Ethical Management
  • Integrated Promotional Strategy

Students in the online marketing degree program must complete an independent study project.

Online instruction style: Asynchronous

Degree time to completion: Students can complete the program in 24 months or less.

Admissions and transfer credit information: The online application requires students to submit official transcripts from high school, or regionally accredited institutions, showing a minimum GPA of 2.0 on a 4.0 scale. There is no GRE or GMAT requirement, however, students out of high school over three years without prior college credit must also submit SAT or ACT test scores.

Students can select to have a free transfer credit evaluation. The University considers students with less than 20 transferable credits as freshman.

Accreditation: The Higher Learning Commission (HLC) provides Concordia University, St. Paul with accreditation.

17Grand Canyon University – Colangelo College of Business (Phoenix, AZ)Grand Canyon University

Online marketing degree (B.S.)

The College of Business integrates a core of Christian principles into its programs, educating students in servant leadership, ethics, and foundational Christian beliefs. The College provides an array of undergraduate and graduate programs in business.

The online Bachelor in marketing program provides students with a solid foundation in marketing principles and management, research, strategic management, promotion, advertising, and more. Students enhance their leadership skills, communication strategies, and teamwork abilities.

Credit requirements: 120 credit hours

Selected core marketing online courses:

  • Principles of Marketing
  • Marketing Research and Reporting
  • Promotion and Advertising
  • Fundamental of Business Finance
  • Introduction to Economics
  • Buyer and Consumer Behavior
  • Financial Accounting
  • Ethical and Legal Issues in Business

The marketing online degree program utilizes an eight-week course model.

Online instruction style: Asynchronous

Admissions and transfer credit information: The online application requires students to submit all prior official transcripts. Students with a GPA of 3.0, an ACT score of 19, or an SAT score of 2,400 are eligible for direct start.

Transfer students with 6 to 24 transferable credits must have a GPA of 2.75 or higher. Students with 25 to 90 transferable credits must have a GPA of 2.25 or higher. The University considers students with less than six transferable credits as freshman. Applicants must submit all official transcripts for evaluation.

Accreditation: The Higher Learning Commission (HLC) provides Grand Canyon University with accreditation.

18Linfield College – Online and Continuing Education (McMinnville, OR)Linfield College

Online Bachelor of marketing degree

The Online and Continuing Education division of Linfield College offers undergraduate degrees, certificates, and minors in a variety of career-relevant fields. Providing students with a solid liberal arts foundation, the College and the Continuing Education division encourage creative thinking and intellectual challenges.

Students receive a diverse classroom experience with numerous opportunities to turn theoretical knowledge into practical experience.

The College has an affiliation with the American Baptist Churches and maintains a moral and spiritual atmosphere consistent with this background.

Students in the Bachelor of marketing online degree program learn the latest marketing techniques. The curriculum covers subjects such as marketing strategy, organizational behavior and management, ethics, and more.

Graduates of the program can seek positions in market research, public relations, advertising, marketing management, sales, and more.

Credit requirements: 125 credit hours

Selection of core marketing online classes:

  • Marketing
  • Strategic Management
  • Financial Accounting
  • Financial Management
  • Business Law
  • Managerial Accounting
  • Organizational Behavior and Management
  • Principles of Economics

Admissions and transfer credit information: Students applying to Linfield College have a variety of aspects evaluated by the admissions committee. The committee reviews a student writing sample, high school transcripts, pre-college testing, and recommendations from teachers and counselors.

Linfield College evaluates transfer credit on a case-by-case basis. The College only accepts credit from an accredited university or college with a grade of C or better. The College accepts a maximum of 72 credits.

Accreditation: The Northwest Commission on Colleges and Universities (NWCCU) provides Linfield College with accreditation.

19Post University – Malcolm Baldridge School of Business (Waterbury, CT)Post University

Marketing online degree (B.S.)

The Malcolm Baldridge School of Business offers undergraduate and graduate programs, providing an array of career-focused and contemporary programs. The school provides flexible online program options for busy non-traditional students.

The Bachelor in marketing online degree program prepares students for a variety of careers such as retail manager, communications specialist, customer relationship manager, and social media marketer.

The program evaluates local, national, and global perspectives with the goal of creating positive and successful business-to-business, business-to-consumer and consumer-to-consumer marketing.

Classes in the online Bachelor’s degree in marketing program review essential topics as they relate to marketing including research, communication, ethics, and target audiences.

The program offers concentrations such as:

  • Digital Marketing
  • General Marketing
  • Integrated Marketing Communications
  • International Marketing
  • Market Research and Analytics
  • Sales Management
  • Sport Marketing

Credit requirements: 120 credit hours

Selection of core online marketing courses:

  • Marketing Management
  • Marketing Research
  • Strategic Marketing
  • Retail Merchandising and Management
  • Managerial Accounting
  • Microeconomic
  • Consumer Behavior
  • Business Policy Seminar

Learning enrollment options: Students usually take two courses per eight-week module

Degree time to completion: Average, two to three years

Start dates: Six start dates per year

Admissions and transfer credit information: The University requires official high school transcripts showing a minimum GPA of 2.0 or the GED equivalent. Applicants with a GPA less than 2.0 must also submit an admissions essay. Post University enrolls students on a rolling basis.

Students with a prior degree from a two-year college are not required to submit high school transcripts.

The University accepts transfer credits if they have a C grade or higher. The University accepts a maximum of 75 transfer credits.

Accreditation: The New England Association of Schools and Colleges (NEASC) provides Post University with accreditation.

20Southern New Hampshire University, School of Business (Manchester, NH)Southern New Hampshire University

Online marketing degree (B.S.)

The School of Business provides a variety of undergraduate, masters and doctoral programs. The School provides many of the programs online.

Students in the online Bachelor in marketing degree program learn how to analyze and apply data, create and implement effective marketing strategies, use effective and professional communication, and maintain ethical and legal principles.

Classes cover essential topics such as international marketing, consumer behavior, brand communications, and market research.

The University also provides online students an accelerated B.S. to M.S. degree.

Credit requirements: 120 credits

Selected online marketing courses:

  • Social Media & Marketing Communications
  • Principles of Integrated Marketing Communications
  • Consumer Behavior
  • Marketing Research
  • Strategic Brand Management
  • Strategic Marketing Planning (Capstone)

Online instruction style: Asynchronous

Learning enrollment options: Flexible scheduling with full-time and part-time enrollment

Start dates: Six term start dates throughout the year

Admissions and transfer credit information: The University enrolls students on a rolling basis. The online application requires all previous transcripts showing a minimum GPA of 2.75. The University does not require standardized testing scores.

Students can transfer up to 90 credits towards an undergraduate degree.

Accreditation: The New England Association of Schools and Colleges provides Southern New Hampshire University with accreditation.


Marketing Degree and Career Information


What is a Marketing Degree?

An online marketing degree provides graduates with basic marketing principles and insights for just about any industry. Marketing majors learn the basics of creating compelling marketing campaigns.

Typically, marketing degree programs cover all the stages of the marketing process, from research and analysis to implementing the marketing campaign.

Students in online marketing degree programs learn about the characteristics of consumers, the impact of advertising and communication on potential consumers, market research techniques, the role of marketing on the Internet, and the cultures involved in international marketing. Marketing involves analyzing consumer opinions, attitudes, and tastes.

Marketing majors typically spend a lot of time learning about various aspects of the marketing process and may concentrate on a specific area of study.

Online marketing courses cover subjects such as:

  • Advertising copy
  • Brand management
  • Consumer behavior
  • Creative branding
  • Digital Marketing
  • Evaluating demand for products and services
  • Global branding
  • International marketing
  • Leveraging new media
  • Market research
  • Market segmentation and sales forecasting
  • New product development
  • New technology
  • Planning and implementing promotional campaigns
  • Pricing and distribution
  • Social media in marketing
  • Strategic marketing planning
  • Supply chain management

Online Marketing Schools

Some traditional colleges with an online presence provide online marketing degree programs. Some of these colleges provide online marketing degrees through their business school or marketing department.

Online marketing Schools provide busy students flexibility and typically the same marketing degree program provided to traditional students. The online students typically have opportunities to interact with classmates and professors.

Some marketing schools online provide synchronous classes which require online students log in at one set time to interact with the professor and classmates, whereas in asynchronous courses, online students log in independently to complete the coursework, however online students at some schools can schedule virtual group discussions.

Our list provides the best online marketing schools.


How long does it take to complete an Online Marketing Degree Program?

Typically, students can complete an online Bachelor’s degree in marketing in four years. However, at some schools for marketing, students with transfer credits may complete the degree program in less time.


What can you do with a Marketing Degree?

Graduates of an online Bachelor of marketing degree program can seek marketing jobs in marketing research, corporate marketing, advertising agencies, PR firms, customer relationship management, sales and retailing departments, brand management, and more. Individuals with a Bachelor’s degree in marketing can also seek marketing jobs in nonprofit organizations.

Marketing student have the opportunity to find the type of marketing career which fits their interests and strengths.


Marketing Degree Jobs

Schools for marketing prepare students for an array of jobs. Marketing majors can seek jobs such as:

  • Brand Marketing Manager
  • Charity Marketing Specialist
  • Chief Marketing Officer
  • Content Marketing Director
  • Conversion Optimization Specialist
  • Digital Marketing Manager
  • Digital Strategist
  • Direct Marketing Coordinator
  • Direct Marketing Manager
  • Ecommerce Analyst
  • Ecommerce Strategist
  • Email Marketing Analyst
  • Fashion Marketer
  • Global Marketing Director
  • Interactive Marketing Analyst
  • Interactive Marketing Specialist
  • Internet Marketing Director
  • Internet Marketing Specialist
  • Marketing Analyst
  • Marketing Communications Coordinator
  • Marketing Communications Director
  • Marketing Coordinator
  • Marketing Copywriter
  • Marketing Distribution and Promotion Director
  • Marketing Manager
  • Marketing Research Analyst
  • Media Buyer
  • Media Planner
  • Media Strategist
  • Multichannel Analyst
  • Multichannel Integration Manager
  • Multichannel Marketing Manager
  • Online Marketing Director
  • Paid Search Analyst
  • Paid Search Manager
  • Product Marketing Director
  • Promotions and Advertising Manager
  • Public Relations Specialist
  • Regional Sales Manager
  • Sales and Marketing Coordinator
  • Sales Manager
  • Social Marketing Strategist
  • Social Media Coordinator
  • Social Media Manager
  • Search Engine Marketing Manager
  • Search Engine Marketing Specialist
  • Social Media Marketing Specialist
  • Sports Marketing Specialist
  • Strategic Planning Marketing Analyst
  • User Experience Designer
  • User Experience Researcher
  • Vice President marketing

Many marketing managers need a bachelor’s degree.


Marketing Degree Salary Information

Marketing managers had a median annual wage of $132,230 in May 2017.
Market research analysts had a median annual wage of $63,230 in May 2017.
(Source: Bureau of Labor Statistics)

The median annual wages for marketing managers in the top industries:

Job titles Annual wages
Professional, scientific, and technical services $141,900
Management of companies and enterprises $140,350
Finance and insurance $139,190
Manufacturing $136,080
Wholesale trade $125,160
(Source: Bureau of Labor Statistics, May 2017)

The top-paying states for marketing managers:

StateEmployment Hourly mean wageAnnual mean wage
New York16,430$92.45$192,290
New Jersey10,960$85.13$177,070
Delaware670$81.55$169,610
Virginia4,170$80.53$167,490
California33,380$79.04$164,410
(Source: Bureau of Labor Statistics, May 2017)


Marketing Major Salary

The National Association of Colleges and Employers (NACE) provides the Winter 2018 Salary Survey which includes annual salary projections for Class of 2018 college graduates. The survey shows the current average salary projection for business majors is 3.5 percent higher than last year’s projection of $54,803 for Class of 2017 business majors. Among the business disciplines reported, marketing is the highest paid in 2018, with an average salary projection of $62,634.


Marketing Professionals Employment Growth

The Bureau of Labor Statistics forecasts a 10 percent employment growth for marketing managers from 2016 to 2026.

The Bureau of Labor Statistics forecast a 23 employment growth for market research analysts from 2016 to 2026, much faster than the average for all occupations.


Employers of Marketing Professionals

Individuals with a marketing degree can seek marketing careers in a variety of sectors:

  • Advertising & Public Relations
  • Banks & Other Financial Institutions
  • Communications/Media
  • Consumer Packaged Goods
  • Consumer Services
  • Department Stores & Other Retailers
  • Distribution Centers
  • Ecommerce Businesses
  • Educational Institutions
  • Financial Services
  • Government Agencies
  • Healthcare Organizations
  • Insurance Agencies
  • Manufacturing Firms
  • Marketing Research Firms
  • Nonprofit Agencies
  • Pharmaceuticals
  • Public Transit
  • Retail/Wholesale
  • Service Industries
  • Software Companies
  • Sports
  • Technology
  • Telecommunications
  • Travel Industry

Certification

Professional Researcher Certification program

The Professional Researcher Certification program (PRC) recognizes the expertise and qualifications of marketing and opinion research professionals. The PRC encourages high standards within the survey profession to encourage professional development, to raise competency, and to establish an objective measure of an individual’s knowledge and proficiency.

American Marketing Association Professional Certified Marketer

The American Marketing Association provides tracks such as the Digital Marketing Exam, the Content Marketing Exam, and the Marketing Management Exam.


Professional Organizations

American Marketing Association (AMA)

The Association offers events, seminars, networking opportunities and continuing education to individuals who work in marketing. The American Marketing Association also offers individuals the opportunity to earn a Professional Certified Marketed designation that can help marketing professionals broaden their job prospects.

Data & Marketing Association (DMA)

The Data & Marketing Association provides resources, educational opportunities, and training for individuals. The Association certifies individuals as a DMA Certified Marketing Professional.

International Institute of Marketing Professionals (IIMP)

The IIMP provides training and conferences for professionals working in international marketing. Individuals, through an IIMP program can become a Certified Marketing Management Professional (CMMP).

Sales and Marketing Executives International (SMEI)

The organization provides sales and marketing expertise and collaboration for corporate programs. The SMEI provides individuals the opportunity to earn several certifications which may help increase job prospects, including the SMEI Certified Professional Marketer, SMEI Certified Sales Executive, SMEI Certified Professional Salesperson, and SMEI Certified Marketing Executive.

Direct Marketing Association (DMA)

The organization represents the entire marketing ecosystem. DMA serves as a leading source for information about marketing research, regulatory issues, and best practice recommendations.
The membership includes data scientists, data technologists, brand marketers, agencies, service providers and media companies. The DMA provides a comprehensive series of seminars in marketing techniques.

Insights Association

Serves as a leading association of the marketing research and data analytics profession. The Association has members throughout the world. The Association provides advocacy, education and certification.

Society for Marketing Professional Services (SMPS)

The Society serves as a community for marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. SMPS provides members professional development, marketing resources, and leadership opportunities, to advance their careers. SMPS has a mission to advocate for, educate, and connect leaders in the building industry.


Online Marketing Degree Program Ranking Guidelines

We selected and ranked the degree programs based on the quality of the program, the types of courses available, faculty members, awards, rankings, reputation, and the online education method.