The Best Online Marketing Degrees

Penn State World Campus offers over 150 certificate, undergraduate, and graduate level programs to students throughout the world.

Penn State World Campus, in partnership with Penn State Harrisburg, offers an online Bachelor of Science in Marketing program.

Credit requirements: 120 credit hours

Selected core online marketing courses:

• Marketing Strategy
• Principles of Marketing
• Basic Management concepts
• Marketing Research
• Business Strategy
• Consumer Behavior
• International Business and Society
• Corporation Finance
• Supply Chain Management

Online instruction style: Asynchronous

Learning enrollment options: Part-time and full-time

Degree time to completion: Typically, four years, longer for part-time students

Start dates: fall, spring, and summer

Accreditation: The online Bachelor's in marketing program has accreditation from the Association to Advance Collegiate Schools of Business (AACSB). Penn State World Campus received accreditation from The Middle States Commission on Higher Education (MSCHE).

The Department of Marketing provides undergraduate and graduate degrees. A lot of the Department's research involves corporate partners. The Department provides practical skills in marketing strategy, market analysis, decision-making, and communication. The Department includes the Center for Services Leadership.

The online Bachelor of Science in Marketing degree program covers a variety of career-relevant topics including:

• The role of marketing in organizations and society
• Controlling resources to achieve marketing objectives
• Growth and the survival of firms in competitive markets
• Pricing, advertising, and promotion management
• Personal selling and sales management
• The distinctive nature of marketing activities in consumer product
• The global economy

Graduates of the online marketing degree program can seek positions in retail management, sales management, business development, market research, and more. Credit requirements: 120 credit hours Selected core online marketing courses:

• Competitive Marketing Strategy
• Applied Marketing Management and Leadership
• Services Marketing Strategy
• Business-to-Business Marketing Strategy
• Marketing Research
• Consumer Behavior

Students in the online Bachelor of marketing degree program must complete a capstone.

Start dates: Six start dates throughout the year

Accreditation: The Association to Advance Collegiate Schools of Business (AACSB) provides the W.P Carey School of Business with accreditation. The Higher Learning Commission (HLC) provides Arizona State University with accreditation.

The Collat School of Business provides an array of undergraduate and graduate degrees. The school emphasizes leadership, entrepreneurship and innovation. The School's location allows the faculty to incorporate the practical experiences of the State's leading companies into the programs the School provides.

The online Bachelor of Science in Marketing degree provides skills such as entrepreneurial thinking, marketing communications, e-commerce, and sales techniques. The program emphasizes leadership, innovation, and entrepreneurship throughout the degree.

Credit requirements: 120 credit hours

Selected core online marketing courses:

• Social Media in Marketing
• Marketing Research
• Entrepreneurship and Marketing Planning
• Retail Marketing
• Industrial Distribution Management
• Professional Selling
• Integrated Marketing Communications
• International Marketing

Students must complete a capstone project.

Learning enrollment options: Part-time and full-time Start dates: One start date each fall, spring, and summer

Accreditation: The Association to Advance Collegiate Schools of Business (AACSB) provides the Collat School of Business with accreditation. The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) provides the University of Alabama at Birmingham with accreditation.

The School of Business provides a variety of undergraduate, masters and doctoral programs. The School provides many of the programs online.

Students in the online Bachelor in Marketing degree program learn how to analyze and apply data, create and implement effective marketing strategies, use effective and professional communication, and maintain ethical and legal principles.

Classes cover essential topics such as international marketing, consumer behavior, brand communications, and market research. The University also provides online students an accelerated B.S. to M.S. degree.

Credit requirements: 120 credits

Selected online marketing courses:

• Social Media & Marketing Communications
• Principles of Integrated Marketing Communications
• Consumer Behavior
• Marketing Research
• Strategic Brand Management
• Strategic Marketing Planning (Capstone)

Online instruction style: Asynchronous

Learning enrollment options: Flexible scheduling with full-time and part-time enrollment

Start dates: Six term start dates throughout the year

Admissions and transfer credit information: The University enrolls students on a rolling basis. The online application requires all previous transcripts showing a minimum GPA of 2.75. The University does not require standardized testing scores. Students can transfer up to 90 credits towards an undergraduate degree.

Accreditation: The New England Association of Schools and Colleges provides Southern New Hampshire University with accreditation.

Colorado State University's School of Management and Innovation offers career-focused programs to undergraduate and graduate students.

The Bachelor of Science in Marketing online degree provides fundamental skills and knowledge such as customer communication, business relations, decision-making techniques, digital/social media, global marketing, product strategy, marketing research, and much more. Students practice applying theoretical knowledge and classroom concepts to real-world scenarios.

Credit requirements: 120 credit hours

Selection of core online marketing classes:

• Introduction to Marketing
• Strategic Marketing
• Market Research
• Digital Marketing
• International and Multi-Cultural Marketing
• Product and Brand Management
• Applying Leadership Principles
• Consumer Behavior
• Promotion and Public Relations

Students in the online marketing degree program must complete a marketing practicum and a capstone.

Online instruction style: Asynchronous Learning enrollment options: Part-time, full-time, accelerated

Start dates: Monthly term starts

Accreditation: The Higher Learning Commission provides Colorado State University-Global Campus with accreditation.

The Scott College of Business offers a variety of business major programs. The College also provides graduate, professional, and certificate programs. The College provides an experiential learning environment. Faculty members integrate technology, create networking opportunities, and provide a global perspective.

The online Bachelor in Marketing program provides a solid foundation in relevant topics to the field. Core courses provide critical thinking skills, leadership abilities, and effective interpersonal and communication skills.

Students can take electives such as retail management, business-to-business marketing, and non-profit and services marketing. Graduates of the online marketing degree program can seek positions in digital marketing, advertising, market research, retail management, brand management, business marketing, and more.

Credit requirements: 124 credit hours

Selection of core online marketing courses:

• Principles of Marketing
• Marketing Management
• Marketing Research
• Buyer Behavior
• Management and Organizational Behavior
• Introduction to Management Information Systems
• Introduction to Operations Management
• Legal Environment and Business

Students in the online Bachelor's in marketing degree program must complete a capstone.

Learning enrollment options: Full-time and part-time

Degree time to completion: Four years for full-time students, less with transfer credits

Accreditation: The Association to Advance Collegiate Schools of Business (AACSB) provides the Scott College of Business with accreditation. The Higher Learning Commission (HLC) provides Indiana State University with accreditation.

The DeVoe School of Business undergraduate and graduate programs emphasize transforming the global market, maintaining a Christ-centered community of professionals, and preparing students for careers in leadership and service.

The online Bachelor in Marketing degree curriculum encourages ethical solutions to contemporary issues within a Biblical framework.

The program includes areas of concentration such as:

• Marketing Analytics
• Social Media
• Service and Non-Profit Marketing
• Digital branding, Advertising, and Promotions

Students learn to use a global marketing perspective, apply business analysis and problem-solving skills to relevant marketing concerns, incorporate technology to marketing strategies, and much more.

Credit requirements: 120 credit hours

Selected core marketing online courses:

• Foundations of Marketing
• Information Technology for Marketers
• Statistics for Marketers
• Accounting and Financial Concepts of Business
• Leadership Perspectives
• Management Perspectives
• Economics Principles for Managers
• Ethical and Legal Business Concepts

Learning enrollment options: One to two courses at a time. The University designed the courses for students to take them in sequence.

Degree time to completion: Students can complete core courses in 12 months

Start dates: Three start dates for online students

Accreditation: The Higher Learning Commission (HLC) provides Indiana Wesleyan University with accreditation.

The Business Department provides a variety of degree programs and certificates. The Department provides students exposure to the business perspectives of the local community, the wider region, the nation, and the world.

Students enrolled in the Bachelor in Marketing online program gain all the advantages of the Business Department, in addition to hands-on, experiential learning projects.

Internships and applied coursework have students working with new technology and its application to marketing techniques and making informed decisions using statistical data packages and business analytics.

Credit requirements: 120 credit hours

Selection of core online marketing classes:

• Principles of Marketing
• International Marketing
• Marketing Strategies
• Internet Marketing
• Integrated Marketing Communication
• Marketing Research
• Brand Management
• Business Ethics
• Principles of Management
• Consumer Behavior
• Change, Creativity, and Innovation Management

Students in the online Bachelor of marketing program must complete an internship.

Online instruction style: Asynchronous

Start dates: fall and spring admission

Accreditation: The Higher Learning Commission (HLC) provides the University of Minnesota, Crookston with accreditation.

The College of Arts and Sciences provides students with a solid liberal arts foundation from a biblically centered curriculum that transcends denominations. The College provides a variety of graduate and undergraduate programs.

Their online Bachelor of Science in Marketing degree covers subjects such as consumer behavior, market research, advertising and promotions, and social media marketing.

Throughout the curriculum students gain knowledge of media and selling strategies, learn to think creatively, develop effective communication skills as they relate to campaigns, learn to make marketing decisions based on collected data, and study factors that influence consumer choice.

Credit requirements: 120 credit hours

Selected core marketing online classes:

• Advertising and Promotion
• Marketing Research
• Social Media Marketing
• Consumer Behavior
• Retail Management
• Sales Management
• E-Commerce
• Public Relations

Online instruction style: The majority of classes are asynchronous

Start dates: Every eight weeks

Accreditation: The Southern Association of Colleges and Schools Commission on Colleges provides Regent University with accreditation.

The Division of Accelerated and Professional Studies offers a personalized educational experience, flexible scheduling, and extensive course offerings. The professors provide a real-world education that corresponds to the career goals of the students. The Division offers undergraduate and graduate programs in addition to several certificates.

The online Bachelor in Marketing covers subjects such as marketing research and analysis, consumer behavior, brand management, marketing strategy, integrated marketing communications, and social media and digital marketing.

Classes combine theory, case studies, and hands-on practice. The faculty members have extensive backgrounds in both corporate experience and marketing education and bring theoretical and practical knowledge to the classroom.

Credit requirements: 120 credit hours

Selected core online marketing courses:

• Principles of Marketing
• Marketing Management
• Marketing Research and Analysis
• Integrated Marketing Communications
• E-Marketing
• Sports Marketing, Media, and Public Relations
• Brand Strategy
• Consumer Behavior
• Social Media and Digital Strategies

Students in the online marketing degree program must also complete an internship and a senior project.

Learning Enrollment Options: Full-time or part-time; students must complete all individual course requirements within eight weeks.

Start dates: fall and spring start dates with students accepted on a rolling basis

Accreditation: The New England Association of Schools and Colleges (NEASC) provides Fisher College with accreditation.

Built on the tradition of the Jesuits, the College of Business at Regis University cultivates ethical leaders who value integrity. The experiential-learning based classes improve student's skills of leadership, innovation, critical thinking, and effective communication. The College provides a variety of graduate and undergraduate programs.

The Bachelor in Marketing online degree provides students a comprehensive education in marketing strategy, advertising, market research, pricing, promotion, brand management, public relations, and more. Overall, the curriculum has a strong emphasis on integrated marketing and a strategic managerial approach.

The program covers marketing factors such as culture, social groups, political concerns, and economic influences. Students in the online marketing degree program learn to evaluate current marketing trends, address contemporary issues with new techniques and applied practice, and demonstrate a thorough understanding of subjects including consumer behavior, advertising and promotion, and e-marketing.

Credit requirements: 128 credit hours

Selection of core online marketing classes:

• Marketing Communications
• Market Research
• Influencing Buyer Behavior
• Sales
• Business Finance
• Business Law I
• Value-Chain Management
• Ethical Decision Making in Business

Students in the online Bachelor of marketing degree program must complete a capstone project.

Start dates: fall, spring, and summer start dates

Accreditation: The Higher Learning Commission (HLC) provides Regis University with accreditation.

The College of Business provides graduate and undergraduate business programs built on years of tradition. The College covers various fields of study via several departments, including the Department of Business Administration.

The College offers online programs. The College of Business offers and array of internship and scholarship opportunities, professional development services, international partnership and study abroad opportunities.

Via the online platform, the Department of Business Administration provides a Bachelor of Science in Marketing degree online. The program covers subjects such as marketing strategy and applied research, international marketing, consumer behavior, logistics, and more.

Credit requirements: 120 credit hours

Selected core marketing online courses:

• Marketing
• Marketing Strategy
• Integrated Marketing Communications
• International Marketing
• Applied Business Research
• Consumer Behavior
• International Business
• Fundamentals of Business
• Logistics and Channel Management

Learning enrollment options: Students can take the online marketing degree program full-time or part-time

Accreditation: The Higher Learning Commission (HLC) provides Minot State University with accreditation. The International Accreditation Council for Business Education (IACBE) provides the business programs at Minot State with accreditation.

The Melvin D. and Valorie G. Booth School of Business provides career-oriented degree programs in business management, international business, accounting, economics, finance, and marketing. Students have access to an array of online program options, student organizations, internship options, and professional development services.

The online Bachelor of Science in Marketing program covers subjects such as marketing in international business settings, marketing management, product management, sales management, and performing and implementing market research. Students in the program can complete directed projects, study abroad opportunities, and internships to gain hands-on experience.

Credit requirements: 124 credit hours

Selected required online marketing courses:

• Principles of Marketing
• Marketing Management
• Marketing Research
• Sales and Sales Management
• Consumer Behavior
• Business Law I
• Fundamentals of Business Finance
• International Business
• Principles of Management
• Operations Management

Start dates: Three start dates annually

Accreditation: The Higher Learning Commission (HLC) provides Northwest Missouri State University with accreditation.

The Robert K. Jabs School of Business at California Baptist University maintains Judeo-Christian values and ethics throughout the undergraduate and graduate programs. The curricula of the business degree's blends traditional theory with contemporary thought while encouraging a global mindset and enhancing entrepreneurial skills. The School provides an array of undergraduate and graduate program options.

Through the Division of Online and Professional Studies, the Jabs School of Business provides an online Bachelor of Science in Marketing. The program provides a blend of theoretical and practical knowledge and skills.

This degree covers important concepts such as performing and applying market research, marketing management, analyzing consumer behavior, and integrated marketing communications.

The online degree helps prepare students for careers in diverse areas of marketing, such as marketing research, brand management, business marketing, and nonprofit marketing.

Credit requirements: 124 credit hours

Selection of core online marketing classes:

• Principles of Marketing
• Marketing Management
• Marketing Research
• Integrated Marketing Communications
• Consumer Behavior
• Business Finance
• Business Statistics
• Business Law
• International Business
• Management with Biblical Foundation
• Realigning and Merchandising

Online instruction style: Asynchronous

Learning enrollment options: Accelerated online classes, starting every eight weeks

Degree time to completion: 16 months on average

Accreditation: The WASC Senior College and University Commission (WSCUC) provides the California Baptist University with accreditation.

University of Maryland's Undergraduate School helps students focus on their professional values and career goals through over 30 degree programs. The School provides flexible schedules for the busy adult learner. Coursework and team projects provide students hands-on experience and networking opportunities.

The online Bachelor of Science in Marketing prepares students for a wide array of career opportunities. Classes cover fundamental topics of marketing such as research and analysis, product development and differentiation, channel and value-chain management, integrated marketing communications, consumer behavior, global marketing, and online marketing.

Students in the program learn to conduct effective research and data analysis, employ scenario planning in marketing challenges, and lead with professional integrity, among many other skills.

Credit requirements: 120 credit hours

Selection of core marketing online courses:

• Marketing Principles
• Marketing Research
• Integrated Marketing Communications
• Digital Marketing
• Global Marketing
• Introduction to Business and Management
• Managing Customer Relationships
• Business Ethics
• Consumer Behavior

Online instruction style: Asynchronous

Learning enrollment options: Flexible scheduling, full-time and part-time enrollment

Start dates: Multiple online session start dates each spring, summer, and fall. The school enrolls students on a rolling basis.

Accreditation: The Middle States Commission on Higher Education (MSCHE) provides the University of Maryland University College with accreditation.

Huntington University (HU) provides students a solid liberal arts education with a spiritual atmosphere formed by the Church of the United Brethren in Christ tradition. The University provides a variety of undergraduate and graduate programs.

HU's online Bachelor of Science in Marketing degree emphasizes strategic coursework in digital media, social media, public relations, and more. Student's study consumer insights and market research to better understand how consumers and brands interact.

Coursework equips students with business essentials and real-world marketing strategies to meet the demand for creative branding and a digital culture. Students complete the degree with a comprehensive capstone course, addressing a real-world, current marketing concern.

Credit requirements: 128 credit hours

Selection of core online marketing classes:

• Intro to Marketing
• Market Research
• Advertising and Salesmanship
• Public Relations Including Social Media
• Group and Organizational Behavior
• Managerial Finance
• Consumer Behavior
• Business Law Statistics for Managers
• Statistics for Managers
• Ethics in Business
• Principles of Economics

Online instruction style: Asynchronous

Learning enrollment options: Flexible scheduling with full-time and part-time enrollment

Accreditation: The Higher Learning Commission (HLC) provides Huntington University with accreditation.

Building on the Lutheran foundation of the university, the College of Business and Technology integrates Christian principles and values into all of its programs. The College provides an array of undergraduate and graduate programs options in diverse business fields. The College provide online options, internships, and professional development services.

The Bachelor of Arts in Marketing online combines current marketing theories with practical experience and skills. The program provides applicable skills such as data analysis, formulating marketing efforts, effective communication, and leadership abilities.

The program covers important components of marketing professions, including promotional strategy, research and analytics, innovation, and new media.

Credit requirements: 120 credit hours

Selection of core online marketing courses:

• Marketing Information and Analysis
• Marketing in the Global Environment
• New Media Literacy and Social Media
• Innovation and Systems Thinking
• Analytics and Technology
• Business Strategy Plan
• Human Resource Management and Employment Law
• Applied Accounting and Finance
• Principles of Ethical Management
• Integrated Promotional Strategy

Students in the online marketing degree program must complete an independent study project.

Online instruction style: Asynchronous

Degree time to completion: Students can complete the program in 24 months or less.

Accreditation: The Higher Learning Commission (HLC) provides Concordia University, St. Paul with accreditation.

The College of Business integrates a core of Christian principles into its programs, educating students in servant leadership, ethics, and foundational Christian beliefs. The College provides an array of undergraduate and graduate programs in business.

The online Bachelor's in Marketing program provides students with a solid foundation in marketing principles and management, research, strategic management, promotion, advertising, and more. Students enhance their leadership skills, communication strategies, and teamwork abilities.

Credit requirements: 120 credit hours

Selected core marketing online courses:

• Principles of Marketing
• Marketing Research and Reporting
• Promotion and Advertising
• Fundamental of Business Finance
• Introduction to Economics
• Buyer and Consumer Behavior
• Financial Accounting
• Ethical and Legal Issues in Business

The marketing online degree program utilizes an eight-week course model.

Online instruction style: Asynchronous

Accreditation: The Higher Learning Commission (HLC) provides Grand Canyon University with accreditation.

The Online and Continuing Education division of Linfield College offers undergraduate degrees, certificates, and minors in a variety of career-relevant fields. Providing students with a solid liberal arts foundation, the College and the Continuing Education division encourage creative thinking and intellectual challenges.

Students receive a diverse classroom experience with numerous opportunities to turn theoretical knowledge into practical experience. The College has an affiliation with the American Baptist Churches and maintains a moral and spiritual atmosphere consistent with this background.

Students in the online Bachelor of Marketing learn the latest marketing techniques. The curriculum covers subjects such as marketing strategy, organizational behavior and management, ethics, and more. Graduates of the program can seek positions in market research, public relations, advertising, marketing management, sales, and more.

Credit requirements: 125 credit hours

Selection of core marketing online classes:

• Marketing
• Strategic Management
• Financial Accounting
• Financial Management
• Business Law
• Managerial Accounting
• Organizational Behavior and Management
• Principles of Economics

Accreditation: The Northwest Commission on Colleges and Universities (NWCCU) provides Linfield College with accreditation.

The Malcolm Baldridge School of Business offers undergraduate and graduate programs, providing an array of career-focused and contemporary programs. The school provides flexible online program options for busy non-traditional students.

The Bachelor's in Marketing online prepares students for a variety of careers such as retail manager, communications specialist, customer relationship manager, and social media marketer.

The program evaluates local, national, and global perspectives with the goal of creating positive and successful business-to-business, business-to-consumer and consumer-to-consumer marketing. Classes in the online Bachelor's degree in marketing program review essential topics as they relate to marketing including research, communication, ethics, and target audiences.

The program offers concentrations such as:

• Digital Marketing
• General Marketing
• Integrated Marketing Communications
• International Marketing
• Market Research and Analytics
• Sales Management
• Sport Marketing

Credit requirements: 120 credit hours

Selection of core online marketing courses:

• Marketing Management
• Marketing Research
• Strategic Marketing
• Retail Merchandising and Management
• Managerial Accounting
• Microeconomic
• Consumer Behavior
• Business Policy Seminar

Learning enrollment options: Students usually take two courses per eight-week module

Degree time to completion: Average, two to three years

Start dates: Six start dates per year

Accreditation: The New England Association of Schools and Colleges (NEASC) provides Post University with accreditation.