Businesses, politicians, cities, non-profits, and every sort of organization relies on Marketing to cut through the clutter and deliver their message to the masses. Marketing is an essential component of business and any kind of public relations that wants to be seen and heard. It controls the narrative and makes the brand.
Marketing Degrees | A Guide for Students
What is a Marketing Degree?
An online marketing degree provides graduates with basic marketing principles and insights for just about any industry. Typically, marketing degree programs cover all the stages of the marketing process, from research and analysis to implementing the marketing campaign.
Students in online marketing degree programs learn about the characteristics of consumers, the impact of advertising and communication on potential consumers, market research techniques, the role of marketing on the Internet, and the cultures involved in international marketing.
Marketing involves analyzing consumer opinions, attitudes, and tastes. Marketing majors typically spend a lot of time learning about various aspects of the marketing process and may concentrate on a specific area of study. Online marketing courses cover subjects such as:
- Advertising copy
- Brand management
- Consumer behavior
- Creative branding
- Digital Marketing
- Evaluating demand for products and services
- Global branding
- International marketing
- Leveraging new media
- Market research
- Market segmentation and sales forecasting
- New product development
- New technology
- Planning and implementing promotional campaigns
- Pricing and distribution
- Social media in marketing
- Strategic marketing planning
- Supply chain management
Online Marketing Schools
Some traditional colleges with an online presence provide online marketing degree programs. Some of these colleges provide online marketing degrees through their business school or marketing department. Online marketing Schools provide busy students flexibility and typically the same marketing degree program provided to traditional students.
The online students typically have opportunities to interact with classmates and professors. Some marketing schools online provide synchronous classes which require online students log-in at one set time to interact with the professor and classmates, whereas in asynchronous courses, online students log-in independently to complete the coursework. However, online students at some schools can schedule virtual group discussions.
How long does it take to complete an Online Marketing Degree Program?
Typically, students can complete an online Bachelor's degree in marketing in four years. However, at some schools for marketing, students with transfer credits may complete the degree program in less time.
What can you do with a Marketing Degree?
Graduates of an online Bachelor of marketing degree program can seek marketing jobs in marketing research, corporate marketing, advertising agencies, Public Relations companies, customer relationship management, retail, brand management, and others.
Individuals with a Bachelor's degree in marketing can also seek marketing jobs in nonprofit organizations. Marketing student have the opportunity to find the type of marketing career which fits their interests and strengths.
Marketing Degree Jobs
Schools for marketing prepare students for an array of jobs. Marketing majors can seek jobs such as:
- Brand Marketing Manager
- Charity Marketing Specialist
- Chief Marketing Officer
- Content Marketing Director
- Conversion Optimization Specialist
- Digital Marketing Manager
- Digital Strategist
- Direct Marketing Coordinator
- Direct Marketing Manager
- Ecommerce Analyst
- Ecommerce Strategist
- Email Marketing Analyst
- Fashion Marketer
- Global Marketing Director
- Interactive Marketing Analyst
- Interactive Marketing Specialist
- Internet Marketing Director
- Internet Marketing Specialist
- Marketing Analyst
- Marketing Communications Coordinator
- Marketing Communications Director
- Marketing Coordinator
- Marketing Copywriter
- Marketing Distribution and Promotion Director
- Marketing Manager
- Marketing Research Analyst
- Media Buyer
- Media Planner
- Media Strategist
- Multichannel Analyst
- Multichannel Integration Manager
- Multichannel Marketing Manager
- Online Marketing Director
- Paid Search Analyst
- Paid Search Manager
- Product Marketing Director
- Promotions and Advertising Manager
- Public Relations Specialist
- Regional Sales Manager
- Sales and Marketing Coordinator
- Sales Manager
- Social Marketing Strategist
- Social Media Coordinator
- Social Media Manager
- Search Engine Marketing Manager
- Search Engine Marketing Specialist
- Social Media Marketing Specialist
- Sports Marketing Specialist
- Strategic Planning Marketing Analyst
- User Experience Designer
- User Experience Researcher
- Vice President marketing
Many marketing managers need a bachelor's degree.
Marketing Degrees - Job Salary Information
Marketing managers had a median annual wage of $132,230. Market research analysts had a median annual wage of $63,230. (Source: Bureau of Labor Statistics) The median annual wages for marketing managers in the top industries:
| Job titles | Annual wages |
|---|---|
| Professional, scientific, and technical services | $141,900 |
| Management of companies and enterprises | $140,350 |
| Finance and insurance | $139,190 |
| Manufacturing | $136,080 |
| Wholesale trade | $125,160 |
| (Source: Bureau of Labor Statistics) |
Marketing Major Salary
The National Association of Colleges and Employers (NACE) provides the Winter Salary Survey which includes annual salary projections for college graduates. The survey shows the current average salary projection for business majors is 3.5 percent higher than last year's projection of $54,803 for business majors. Among the business disciplines reported, marketing is the highest paid, with an average salary projection of $62,634.
Employers of Marketing Professionals
Individuals with a marketing degree can seek marketing careers in a variety of sectors:
- Advertising & Public Relations
- Banks & Other Financial Institutions
- Communications/Media
- Consumer Packaged Goods
- Consumer Services
- Department Stores & Other Retailers
- Distribution Centers
- Ecommerce Businesses
- Educational Institutions
- Financial Services
- Government Agencies
- Healthcare Organizations
- Insurance Agencies
- Manufacturing Firms
- Marketing Research Firms
- Nonprofit Agencies
- Pharmaceuticals
- Public Transit
- Retail/Wholesale
- Service Industries
- Software Companies
- Sports
- Technology
- Telecommunications
- Travel Industry
Professional Certifications
Professional Researcher Certification program
The Professional Researcher Certification program (PRC) recognizes the expertise and qualifications of marketing and opinion research professionals. The PRC encourages high standards within the survey profession to encourage professional development, to raise competency, and to establish an objective measure of an individual's knowledge and proficiency.
American Marketing Association Professional Certified Marketer
The American Marketing Association provides tracks such as the Digital Marketing Exam, the Content Marketing Exam, and the Marketing Management Exam.
