The 27 Best Healthcare Administration Colleges Online ranking focuses on Certificates, Bachelor’s, Master’s, and PhD’s that are specifically in Healthcare Administration, and not Healthcare Management (which is a different degree program). Healthcare Administration is a degree for working in an administrative capacity, whereas Healthcare Management is a degree for those managing healthcare facilities. (Often Healthcare Management positions require a graduate degree, such as an MBA in Healthcare Management.)
Getting a degree in Healthcare Administration qualifies graduates to work in hospitals, doctor’s offices, nursing homes, health insurance companies and in the pharmaceutical industry. The Bureau of Labor Statistics states that healthcare administration careers will increase by 23% from 2012 – 2022, much higher than the average for other occupations. Given the many doors that a degree in healthcare administration opens, and the increasing need to fill these positions, Healthcare Administration is one of the most popular online degrees. Healthcare Administration combines business knowledge with medical practice, making it a very valuable degree with long-term career stability.
The ranking factors are academic reputation, access to online resources (such as online libraries and vocational publications, faculty and staff), variety of coursework, and relevant, up-to-date instruction in administration in the medical field, and healthcare occupation preparedness. As always at Successful Student, this ranking is considered from the student’s point of view.
Featured Online Degrees in Healthcare Administration: Click for Information
27 Best Healthcare Administration Colleges Online
1. University of Southern California (Los Angeles, California)
With a $4.6 billion endowment and the unbeatable Los Angeles location, the University of Southern California can offer the best education and community experience of any school. The vibrant culture and plethora of educational opportunities have attracted over 43,000 students to the school. Now with modern technology and wireless internet, the school has come a long way since its founding in 1880 before electricity and paved roads.
Going beyond the traditional foundations of finance and management, the Executive Master of Health Administration at USC focuses on a solutions-driven curriculum. The 36 credit hour program can be completed in as little as 2 years. The curriculum is broken down into 2 foundation courses, 6 core courses, and 5 capstone projects. Faculty members are easily accessible and possess substantial field experience in the areas Healthcare Reform, Accountable Care Organizations, Health Finance, and Health Insurance. Admission to the program requires a Bachelor’s degree from an accredited institution and a GPA of 3.0 or better.
2. Penn State World Campus (University Park, Pennsylvania)
Even before the world wide web and wireless internet access students could obtain a degree from Penn State without physically entering campus as far back as 1892. Since then, distance learning has become progressively easier while the prestige of online education has grown. Today, online classes are identical to the campus classes from the material and curriculum to even the same professor and access to student support services.
Collaboration between Penn State World Campus and the Department of Health Policy and Administration has established the Online Master’s of Health Administration program. This 49 credit program combines the study of ethical business management with critical thinking in healthcare. Popular areas of study and research provided by the program include Quality Improvement in Healthcare, Healthcare Marketing, Economics, Law, and Clinical Issues for Health Services Management. Strong academic preparation is required for admission to the program. GRE/GMAT requirements are waived for applicants with 5 or more years of field experience.
3. The George Washington University (Washington, D.C.)
Located in the heart of Washington D.C., four blocks from the White House, The George Washington University stands as a landmark of history. The school was among the first universities in the nation to offer online study. As technology advanced, so did the quality of Washington University’s distance learning programs. Today, online students can enjoy a lower student/teacher ratio compared to in class students in addition to more flexible schedules.
Through the School of Business students may enroll in the Online Healthcare MBA program. Recommended for business professionals, clinicians, entrepreneurs, and health service professionals, the program contains a rigorous and thorough curriculum that prepares students for critical thinking and creative problem-solving in leadership positions. Usually completed within 2 years, students will take a combination of traditional MBA core courses and specialized healthcare courses as electives. The faculty members bring a wealth of knowledge and personal experience to the classroom to share with students.
4. Oklahoma State University (Stillwater, Oklahoma)
Founded on Christmas day in 1890, there has always been something special about Oklahoma State University. From the first PhD program in Unmanned Aerial Systems to arguably the best mascot in pro and collegiate sports, Oklahoma state is making its presence known. Online classes have helped further globalize the university. Business Administration, Health Sciences, Human Services, and Liberal Arts degrees may be taken entirely online.
Within the Center of Health Sciences students will find the School of Health Care Administration. Specifically a Master of Science degree, students may specialize in Health Care Leadership, Entrepreneurship, or Administration. The 32 required credit hours may be completed in class or completely online. A creative component, or thesis, demonstrating mastery of theories and showing practical application is required before graduation. No prior experience in the healthcare field is required for admission, however it is encouraged. The Master’s program may be combined with a D.O. degree in Osteopathic Medicine.
5. University of Central Florida (Orlando, Florida)
Founded in 1963 and consisting of 12 colleges, over 61,000 students, and 210 degree programs, the University of Central Florida is the second largest university in America, and the largest in Florida. UCF is a public research university that consistently ranks highly. U.S. News & World Report ranked UCF as one of the “Most Innovative” universities in 2016’s Best Colleges. UCF’s online programs include bachelor’s degrees and bachelor’s degree completion programs, undergrad minors and certificates, and graduate degrees and certificates. The Health Center at UCF is a working health clinic, complete with physical therapy and dental services, X-ray capabilities, a working pharmacy, and a medical laboratory.
The Bachelor of Science in Health Services Administration at UCF concentrates on preparing graduates to enter the healthcare field as entry-level managers in various healthcare offices, such as hospitals, ambulatory care centers, home healthcare agencies, medical practices, and long-term care facilities. Students must intern at a healthcare facility in order to graduate. The core requirement consists of 51 upper-level credit hours, and includes instruction in administration, research methods, economics, law and ethics, and quality management. The entire course consists of 120 credit hours. This program is fully certified by The Association of University Programs in Health Administration. Since this bachelor’s program focuses on managerial aspects of the healthcare industry, it is a great degree for those seeking graduate degrees in Healthcare Administration and Healthcare Management.
6. Drexel University (Philadelphia, Pennsylvania)
One of America’s largest private universities and one of Philadelphia’s top 10 employers, Drexel University has become an intellectual giant of the 21st century. The technology advancements alone speak to Drexel’s progressive outlook and aggressive research. In 1983 Drexel was the first university to require all students to have microcomputers and in 2000 became the first university to be fully wireless, both indoors and out.
With 200 excellent degree programs to choose from, Drexel’s Bachelor of Science in Health Services Administration degree online is an exceptional option for students interested in careers such as Pharmaceutical Corporations, Healthcare Advocacy, Government/Public Health Agencies, or Non-Profit Health and Social Services. Faculty members are doctorally trained and fully engaged with the online learning community. 24 previous college credits are strongly encouraged, but not always required, before applying to the program. Students will gain foundational knowledge in general management, economic principles, and health care services.
7. Regis University (Denver, Colorado)
Founded in 1877, Regis University is a Jesuit university in Denver, Colorado. For the past 19 consecutive years, Regis has been ranked by U.S. News & World Report as a “Top University in the West”. Three separate academic colleges offer undergraduate and graduate degrees: Regis College, College for Professional Studies, and the Rueckert-Hartman College for Health Professions. Regis is accredited by The Higher Learning Commission.
The Bachelor of Science in Healthcare Administration degree online is flexible, allowing students to complete weekly assignments anytime, day or night. Every class lasts for eight weeks. The Healthcare Administration degree requires at least 128 semester hours, and can be finished in 24 to 30 months. Prior education, such as respiratory therapy, might be accepted as transfer credit for general electives. Admission is on a rolling basis, so prospective students may apply at any time. The course concludes with a Healthcare Administration capstone project.
The Master of Science in Health Services Administration degree online also uses a flexible format, and classes last for eight weeks, and admission is rolling so that prospective students may apply at any time during the year. Courses include instruction in finance, ethics and healthcare compliance, operations, quality improvement, methods of research, and technology management. The degree requires 36 credit hours, and is completed in approximately 18 to 24 months.
8. St. Joseph’s University (Philadelphia, Pennsylvania)
Based in the Roman Catholic traditions, St. Joseph’s University has a wealth of knowledge poured into 2 principle colleges: the Arts and Sciences college, and the Haub School of Business. The relatively small student enrollment of 9,000 pupils creates a friendly and relaxed atmosphere with greater opportunities for a personalized educational experience. This atmosphere carries over to the online student as well, who will have more access to professors.
For a practice-based, hands-on educational experience, St. Joseph’s Master of Science in Health Administration is an excellent option. The online program allows students to choose between two concentrations, Healthcare Ethics, which requires 36 credit hours, and Informatics, which requires 42 credit hours. The core courses for both concentrations provide a diverse foundation in healthcare research, administration, organization, law, and much more. The 14 stellar faculty members have experience in nursing, accounting, non-profit organizations, financial management, law, and organizational behavior.
9. Champlain College (Burlington, Vermont)
Founded in 1878, Champlain College is a private, not-for-profit college located in Burlington, Vermont, with campuses also located in Montreal, Quebec, and Dublin, Ireland. Champlain offers over 30 undergraduate degrees, 12 online continuing undergrad degrees, certificates in technology, healthcare, and business, eight online graduate degrees, and a Master of Fine Arts program on campus.
An accelerated 7-week program, the Bachelor’s in Healthcare Administration degree online consists of 60 credit hours (21 credit hours in general education and 39 in professional courses), and a capstone project. This accelerated time frame allows graduates to obtain gainful employment quickly. It is designed for those who have already earned an Associate’s degree, or those who have relevant work experience, or are currently working in healthcare. This program is also designed so that students will earn a Certificate in Healthcare Administration within the bachelor’s degree program.
10. University of Cincinnati (Cincinnati, Ohio)
Classified as a Very High Research Activity institution by the Carnegie Commission, the University of Cincinnati has made impressive growth strides since its founding in 1819. With emphasis on community service and global perspective, Cincinnati has already had a regional economic impact of over 3 billion dollars. Distance learning and outreach helps advance the global impact of the school. The first distance learning program can be traced back to 1984 and has advanced with technology since then.
A diverse and engaging Master of Health Administration online degree program, the University of Cincinnati has a flexible online format that requires a total of 39 credit hours for completion. The degree can be completed in as little as two years, even while maintaining a regular work schedule. At the end of the degree is the capstone project that tests students application of theories learned and allows them to demonstrate continuous learning through synthesis and critical thinking.
11. Indiana Wesleyan University Online (Marion, Indiana)
Founded in 1920 and the largest private university in Indiana, Indiana Wesleyan University is a non-profit evangelical Christian university offering liberal arts and professional education. U.S. News & World Report ranks them as “one of the best Master’s universities in the Midwest.” Over 80 majors are offered in subjects such as Art, Theology and Ministry. The online programs offer Associate’s, Bachelor’s, and Master’s degrees, Certificates, and electives.
The Bachelor of Science in Healthcare Administration degree online is offered from the College of Adult and Professional Studies. This program instructs students in a biblical framework for healthcare administration careers. This involves learning ethics in decision making, developing appropriate communication practices, and using biblical principles when working in healthcare. The program is 124 credit hours, with 48 credit hours of core instruction. Prior to starting the degree’s core instruction, students must have earned 60 credit hours from a regionally accredited institution, or an institution which received accreditation from the Association for Biblical Higher Education.
12. Saint Joseph’s College (Standish, Maine)
Along the picturesque shore line of Sebago Lake in Standish, Maine sits the private, Roman Catholic, coeducational campus of St. Joseph’s College. Founded by the Sister’s of Mercy in 1912, St. Joseph’s has remained a smaller college in size, but has a large impact on all of its students. Approximately 2,000 students across the United States and around the world are enrolled in St. Joseph’s online programs.
One popular distance learning program at St. Joseph’s is the Bachelor of Science in Health Administration. The program is thorough and provides a solid foundation for entry level job positions or for further education to the Master’s level through the fast track option. 128 semester-hour credits, including 47 general education credits, are required for completion of the program. The core courses review material such as ethics and legal aspects in healthcare, financial management, and human resources management. Students should feel confident in turning theories into practice after graduation.
13. Colorado State University–Global Campus (Fort Collins, Colorado)
With a mission to serve working adults and other serious students seeking further education, Colorado State University developed the Global Campus. Since 2007, through positive student support and flexible scheduling, Colorado has been able to meet its goal of providing higher learning opportunities for non-traditional students, and advancing student success in a global society.
Colorado State University–Global Campus’ Bachelor of Science in Healthcare Administration and Management program requires 120 credit hours for completion. Up to 90 credits may be transferred in to the program. Students will research and discuss numerous topics related to managerial responsibilities in the healthcare field such as healthcare delivery systems, regulations, technologies, policy development and management, risk management and health insurance plans. Professors will supply personal experience and cutting edge theories in their classrooms. Upon graduation students will be confident in their leadership and organizational abilities and be able to apply theories to real work environments. Students will also be well prepared for further education if desired.
14. Loma Linda University School of Allied Health Professions (Loma Linda, California)
Loma Linda University is a private, co-ed, Seventh-day Adventist health-sciences university located in Southern California. Loma Linda has more than 4,000 students enrolled in over than 55 degree programs across eight schools: Public Health, Allied Health Professions, Nursing, Dentistry, Pharmacy, Medicine, Religion, and Behavioral Health. These schools offer 107 degree programs from Certificates of completion and Associate’s degrees to PhD’s and professional Doctorates. LLU also offers online education.
The Bachelor of Science in Healthcare Administration degree online is designed for students who are working full time with busy schedules. This program is especially suited for students who have taken some Bachelor’s degree classes in the past, or already have their Associate’s degree from another school (but these are not required). There are certain prerequisite courses required for admission, such as Human Anatomy, Speech, Algebra, etc., (some classes are taken in high school). The program begins annually every summer quarter in June. Applicants with prior healthcare experience, such as Nursing, Occupational Therapy, Radiography, Respiratory Therapy, and Physical Therapy are preferred for admission. Certain professional healthcare experience can be accepted for class credits. Students must visit Loma Linda in person twice: for orientation and for graduation.
15. Ohio University (Athens, Ohio)
Ohio University’s eLearning goes beyond the brick and mortar school building and into the homes of each student. Even for those who lack internet access, print-based education can be done. A variety of online programs, from associate to graduate level, are provided giving students every opportunity possible to complete their degrees.
Ohio’s online MBA program offers concentrations in Business Analytics, Finance, Executive Management, and Health Care. Students are able to complete the 35 credit program in as little as 2 years. With innovation and professional development through virtual classrooms and online learning modules, students will feel confident upon graduation that they have received a thorough and well-rounded education.
The online Masters of Health Administration within the College of Health Sciences and Professions offers a 24/7 accessible learning environment. A Bachelor’s degree and minimum of 2 years experience in the U.S. healthcare field are required for admission. Curriculum topics include Health Policy, Legal and Ethical Issues, Epidemiology and Research, and Strategic Leadership.
16. Reinhardt University (Waleska, Georgia)
Founded in 1883, Reinhardt University is a private university teaching in the liberal arts tradition, and offering Associate’s, Bachelor’s, and Master’s degrees. The online programs at Reinhardt University are designed to be convenient and flexible, allowing students time and opportunity to excel in their education and craft their future. Accreditation is by the Commission on Colleges of the Southern Association of Colleges and Schools.
The Bachelor of Healthcare Administration degree online prepares students to work as managers in the healthcare industry in America. An overview of what the coursework teaches: the healthcare delivery system in general, unique aspects and requirements of healthcare services in particular, and instruction in professional management positions in healthcare. 120 credit hours are required total: 36 in general courses, 36 as electives, and the degree completion program which requires 48 credit hours. Online tutorials are available to students. Courses last eight weeks.
17. Utica College (Utica, New York)
Utica is a coeducational, private, and comprehensive college slowly making its mark on history. Founded in 1946, student education and community outreach have been key goals from the beginning. Utica College Online has been a phenomenal tool accomplishing both tasks. Offering hands-on material, 24/7 support, and a variety of degree tracks, students will find the online experience both challenging and fulfilling.
Of the numerous online academic options, Utica’s Online Master of Science in Health Care Administration program is one of the most progressive and fast-evolving areas of study. Five specialization areas are offered: Acute Care, Service Organizations, Long Term Care, Healthcare Advocacy and Navigation, and Community Health and Wellness. Management, leadership, and continuum of care are addressed throughout all specialization areas. Faculty members provide lively discussion of actual cases found in the healthcare field.
18. Liberty University Online (Lynchburg, Virginia)
Surrounded by the historic culture of Lynchburg, Virginia, Liberty University provides a modern education with conservative Christian values. As the largest Christian University in the world, Liberty is making global impacts through the diverse student body, alumni networks, and its distance learning programs.
Offering an excellent education in proven business techniques, Liberty’s online Bachelor’s in Healthcare Administration is a flexible degree open to all students. Students will study relevant topics to Business, Accounting, and Healthcare and will be able to demonstrate competency in all areas before graduation. The Bachelor’s degree consists 120 total hours, 30 hours of upper-level courses are required, and at least 50% of the major courses must be taken through Liberty.
With a focus on enhancing the healthcare field, Liberty also offers an Online MBA with a concentration in Healthcare Management. Full time undergraduate students will typically advance through the curriculum quickly as they take 15 credits a semester. This 45 credit hour program promotes ethical decision making in the modern healthcare business world. Courses taught by expert faculty will prepare students to think critically about real issues in the complicated healthcare system of today.
19. Colorado Technical University (Colorado Springs, Colorado)
In just 50 short years of educating students, Colorado Technical University has already made academic history. CTU has taken a unique hybrid approach to classes and has become a leader in online education. Between part-time, full-time, in class, or online options, students have the scheduling control and flexibility unparalleled by other schools. The virtual classroom provides students access to live chats, archived lectures, group interactions with professors and classmates, and an easy organizational system to keep track of assignments and grades.
The Associate’s in Health Administration Services at CTU provides an excellent foundation and general introduction to the field. A plethora of subject matter is covered in just 93.5 credit hours. From Software Applications in Healthcare and Medical Terminology to Management Fundamentals and Career Planning, students will feel prepared for introductory positions in Health Administration or for further education in the Bachelor of Science degree in Healthcare Management program. Students are encouraged to take the Certified Medical Administrative Assistant exam at the end of the Associate’s degree.
20. Grand Canyon University (Phoenix, Arizona)
Founded in 1949 by the Southern Baptist Church, Grand Canyon University has established itself as a premiere, private, higher education institution with conservative values and a global mindset. The online university offers an impressive 100 plus programs through 8 colleges that can be taken from any location around the world.
For a superior and practical undergraduate professional degree, Grand Canyon University’s Bachelors of Science in Health Care Administration is an excellent option for those seeking an entry level position in the field. Students are required to fulfill a total of 120 credit hours with 34 – 40 dedicated to general education. Course content and duration may vary slightly from state to state, but overall students will gain an understanding of Healthcare Accounting, Ethical Principles, Management, and Leadership.
The Bachelors of Science segues nicely into the Master of Science in Health Care Administration. This program will go further in depth regarding the analytic and application skills required to be successful in higher areas of management. An additional 48 credits must be completed with an Evidence Based Research Project capstone at the end.
21. Robert Morris University (Moon Township, Pennsylvania)
Named after the signer of the Declaration of Independence, Robert Morris University is a private, coeducational institution that continues to uphold the revolutionary ideas of its founder. The university has maintained smaller class sizes of 15:1 student-teacher ratios to enhance a personalized atmosphere and to keep teachers more accessible. This allows all students, both in class and online, the ability to thrive and easily master difficult material.
The Bachelor of Science in Health Services Administration is one of many challenging, yet enriching, degrees for students to choose from. Offered entirely online, the 120 credit hour curriculum is organized into 3 areas of study: Core credits, Health Services Administration, and Electives. The specialized Health Service classes cover material such as Introduction to Managed Care, Marketing for Health Services Organizations, and Health Care Law and Ethics. Professors have made it their mission to expose students to as many real world scenarios as possible to better equip students in facing real world challenges.
22. New England College (Henniker, New Hampshire)
In beautiful Henniker, New Hampshire and surrounded by 200 acres of land and the Contoocook River sits the diverse and progressive institution of the New England College. Though there is a relatively small student body, with only 2,000 undergraduate and graduate students and 600 online continuing education students, NEC is still making a global impact through stellar education programs and over 1,000 internship opportunities.
With the completion of just 10 courses, or 36 credit hours, and a thesis project students can graduate with a Master of Science in Management from NEC. The program can be completed in less than 2 years for the full time student, while part time tracks are also offered for increased scheduling flexibility. Admission is done on a rolling bases every 7 weeks through the year. Nine engaging area concentrations are offered including Healthcare Administration, Nonprofit Leadership, Project Management, and Marketing Management. Throughout all programs leadership, communication, and ethical behavior are emphasized.
Where innovation meets diversity, the Southern New Hampshire University has been providing high class education since 1932. This rapidly expanding institution now enrolls over 60,000 online students in over 200 cutting edge academic programs. Both undergraduate and graduate studies may be easily completed with 24/7 access to assignments and the support of online advisers.
One particularly modern program is the Online Bachelors of Science in Healthcare Administration. Course work focuses on relevant topics in Business and Technology and its influence on the Healthcare field. Classes such as Healthcare Reimbursement, Healthcare Economics, and Healthcare Quality Management, use real examples from today’s complex medical agencies as learning and discussion tools within the class. A total of 120 credits must be completed for graduation. With convenient scheduling and affordable tuition, SNHU encourages student support and global networking with alumni from around the world.
24. University of Louisiana at Lafayette (Lafayette, LA)
Founded in 1898 and Louisiana’s second largest public institution, the University of Louisiana at Lafayette is a renowned public research university with over 18,000 students across a picturesque 1,500 acre campus. The University offers 120 undergraduate, graduate, and doctoral programs, and excels in nursing, computer science, and engineering,
The Bachelor of Science in Health Services Administration online was designed to educate students to be employed at entry-level, mid-level, and operational healthcare administration positions. The program uses faculty from other departments, such as health information management, allied health, and the Louisiana Center for Health Informatics. This degree also prepares graduates for the Master’s degree programs. The online program requires completing 120-122 credit hours, is eight semesters long, and can be finished in four years. Students will complete a Health Services Administration capstone project senior year.
Striving to provide the best and most accessible education for the working adult student, Walden University has adapted a hybrid on campus and online learning environment. For 45 years students have been participating in and successfully completing a full range of degrees in a wide array of disciplines through Walden.
In the ever changing world of Healthcare, theories and practices are constantly being updated and tailored to individual situations. The professors in the Master’s of Healthcare Administration degree program at Walden understand the ebb and flow of the field and are able to impart personal experiences to their students. Since flexibility is key, Walden offers a generalized Healthcare Administration program in addition to specializations in Leadership and Organizational Development, and Systems and Policy. The Master’s degree is 53–68 total quarter credits (depending on the specialization route).
The PhD in Health Services: Healthcare Administration delves even deeper into the modern concerns of the healthcare field and prepares students for strong leadership positions. The specializations of the PhD include Community Health, Leadership, Public Health Policy, and Healthcare Administration. 102 to 104 credits are required to complete the PhD in Health Services: Healthcare Administration. The length of time for completion of the program will vary from student to student.
26. King University Online (Bristol, TN)
Founded in 1867, King University is a private Presbyterian university. King University has seven schools offering over 90 majors, minors, pre-professional degrees and concentrations, and graduate programs in nursing, business administration, and education. For the past 25 consecutive years, U.S. News & World Report has ranked King University as one of the best universities in America.
The Bachelor of Science in Healthcare Administration degree online is a degree-completion program for students who have already earned some bachelor’s credits, or already have an Associate’s degree. The program uses a servant leadership model, and focuses on subjects such as ethics, human resources, policy, organization, management, and sustainability. The program consists of 124 total credit hours. Transferring students must transfer in a minimum of 45 credit hours. 48 credit hours of major courses must be taken at King. Students, if transferring in 76 hours of credits, can finish the program in four semesters (16 months).
27. University of Phoenix (Phoenix, Arizona)
Unique in its operations, the University of Phoenix had at its peak 112 campuses worldwide, with an enrollment of 600,000 students in 2010. The dedicated faculty members have an average of 21 years working experience to bring to the classroom.
Students will find within the College of Health Professions the School of Health Services Administration. With online and in-class options, students can access modernized curriculum and almost endless opportunities for networking and outreach. The Associates in Health Administration offers a basic introduction to the field from a liberal arts background. Working experienced is encouraged, but not required, and in some instances may be used towards course credit. A total of 60 credits are required for the Associate’s degree which may be applied towards the Bachelor’s degree.
The Certificate in Health and Wellness Administration Foundations is similar to the Associate’s degree providing a basic overview of concepts that set the stage for an entry level position or further education. A minimum of 21 credits must be completed for graduation.
At the Bachelor’s level, students will go further in-depth into the theories and practices of Health Administration in the modern healthcare workplace. A total of 120 credits are required for graduation. Through the program students will gain certificates in Emergency Management and Long Term Care. Core courses include Medical Terminology for Healthcare Professionals, Healthcare Delivery in the U.S., and Healthcare Consumer Trends and Marketing.